# Untouched Beautography What You See is What You Get with the Jodi Bieber 'Real Beauty' Series By Meghan Young | Published 2010-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jodi-bieber-real-beauty References: [lifelounge](http://www.lifelounge.com/Jodi-Bieber-and-real-beauty.aspx) & [jodibieber](http://www.jodibieber.com/) Even though there has been a big push to focus on '[real' women in fashion and advertising](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman), it's still encouraging to see artists like Jodi Bieber embrace it as well. For the Jodi Bieber 'Real Beauty' series (not a very original title, but it gets the point across), women are asked to flaunt their stuff in front of the camera. What I truly admire about the Jodi Bieber 'Real Beauty' series is that [each photo remains untouched](https://www.trendhunter.com/trends/dove-real-reviews). Essentially, what you see is what you get. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 98% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Real Beauty Photography:** There's a growing market for photography that embraces the natural beauty of people without heavy editing or retouching, creating an opportunity for photographers to explore raw, unique styles of photography. - **Body Positive Movement:** As more people call for inclusivity and acceptance in the media, there is a growing trend towards creating content that embraces all body types, creating an opportunity for body positive brands and campaigns. - **Authentic Advertising:** With a growing skepticism towards traditional advertising, there is a rising demand for authentic, unfiltered ads that showcase real people and products, presenting an opportunity for brands to create campaigns that focus on realness and authenticity. ### Where This Applies - **Photography:** Photographers can capitalize on the trend towards real beauty photography by using unique, unfiltered styles in their work, catering to clients looking for more authentic human representation. - **Fashion:** The body positive movement presents an opportunity for fashion brands to showcase their products on models of all shapes and sizes, allowing for greater inclusivity and acceptance in the industry. - **Marketing:** The trend towards authentic advertising provides an opportunity for marketers to create more genuine, relatable campaigns that resonate with consumers and build brand loyalty. ## Related on Trend Hunter - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md)