# Jocks as Eco Activists Former NFL Lineman Gets Serious about Green Energy By TopDog | Published 2009-04-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/jocks-turned-tree-huggers References: [time](http://www.time.com/time/nation/article/0,8599,1890308,00.html?xid=rss-fullnation-yahoo) & [kitsonpartners](http://www.kitsonpartners.com/communities/babcock.aspx) Former NFL Lineman Syd Kitson, who spent six years with the [Green Bay Packers](https://www.trendhunter.com/trends/gillette-1) and [Dallas Cowboys](https://www.trendhunter.com/trends/revolutionary-walking-aid), is bucking up to promote alternative eco-friendly solar energy in the Sunshine State. Kitson held a recent press conference revealing his plans for the Babcock Ranch property in Florida, which featured representatives from the Audubon Society, the [World Wildlife Fund](https://www.trendhunter.com/trends/native-plant) and the Sierra Club. Plans to power the Babcock Ranch with a 75-megawatt photovoltaic plant should be more than four times as cost-effective as the nuclear reactors currently underway near the Florida Keys. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Green Energy Adoption:** The increasing focus on alternative eco-friendly energy sources is creating opportunities for businesses to innovate and provide sustainable solutions. - **Collaboration with Eco Organizations:** Partnerships between businesses and environmental organizations are becoming more common, opening up avenues for disruptive innovation in the green energy sector. - **Cost-effective Solar Power:** The cost-effectiveness of solar power compared to traditional energy sources is driving the adoption of photovoltaic plants, presenting opportunities for businesses in the solar energy industry. ### Sectors Adopting This - **Renewable Energy:** The renewable energy industry has the potential to grow exponentially as businesses explore alternative energy sources and develop innovative solutions. - **Environmental Organizations:** Environmental organizations are playing a key role in promoting and supporting the adoption of green energy, offering opportunities for collaboration and disruptive innovation. - **Construction and Infrastructure:** The construction and infrastructure industry can leverage the growing demand for solar power by incorporating photovoltaic plants in their designs and development, creating new opportunities for disruptive innovation. ## Related on Trend Hunter - [Net-Positive Energy Botanical Gardens](https://www.trendhunter.com/trends/marie-selby-botanical-gardens.md) - [Sustainable Solar-Powered Beers](https://www.trendhunter.com/trends/oakham-sun-city.md) - [Vegan Football Kits](https://www.trendhunter.com/trends/vegan-football-kit.md) - [Glow-in-the-Dark Football Events](https://www.trendhunter.com/trends/toyota-glow-up-classic.md) - [Rejuvenated Former Bank Buildings](https://www.trendhunter.com/trends/former-bank-building.md) - [Solar-Celebrating Summer Ales](https://www.trendhunter.com/trends/solar-summer-ale.md) - [Eco-Conscious Puzzle Games](https://www.trendhunter.com/trends/kwalee.md) - [NFL Athlete-Backed Avocado Campaigns](https://www.trendhunter.com/trends/rob-gronkowski1.md) - [Reanimated Power Plant Parks](https://www.trendhunter.com/trends/manresa-island.md)