# Underwear Facades The Jockey 'No Pantyline' Print Ads Show You What Goes On Behind The Scenes By Allison Love | Published 2010-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jockey-no-pantyline References: [adsoftheworld](http://adsoftheworld.com/media/print/jockey_innerwear_street_magic) & [jockey](http://www.jockey.com/) Targeting modern-day celebrities and politicians, the Jockey 'No Pantyline' print ads toy with the idea that [outside appearances](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) may not be a direct representation of what's going on behind the scenes. Even though you're wearing [panties](https://www.trendhunter.com/trends/hanky-panky), it doesn't necessarily have to look like you are. Quirky and amusing, these Jockey 'No Pantyline' print ads definitely catch your attention to get their point across. Check out the ads in the featured gallery. **Implications** - They will definitely cause you to chuckle for a minute or two and may even leave you wondering what's going on underneath the outfit of the next person you bump into on the street! ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Underwear:** Exploring the unseen world of underwear worn by modern-day celebrities and politicians through creative ad campaigns. - **Appearances Vs Reality:** Highlighting the disconnect between outward appearances and the hidden realities of individuals through thought-provoking advertisements. - **Humorous Advertising:** Utilizing humor in print ads to capture attention and spark curiosity about what lies beneath the surface. ### Where This Applies - **Underwear:** The underwear industry can leverage creative and humorous advertising campaigns to challenge societal norms and capture consumer attention. - **Fashion and Apparel:** Fashion and apparel brands can explore unique advertising approaches to create buzz and generate interest by using unexpected and humorous concepts. - **Advertising and Marketing:** The advertising and marketing industry can embrace unconventional strategies that utilize humor and intrigue to engage audiences and enhance brand visibility. ## Related on Trend Hunter - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Seamless Chafe-Prevention Undergarments](https://www.trendhunter.com/trends/noosh.md)