# Trapped in Self-Service Machines Jobsintown Guerrilla Campaign By Bianca | Published 2008-04-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jobsintown-guerrilla-self-service References: [adrants](http://www.adrants.com/2008/04/lifes-too-short-dont-get-boxed-in.php) & [jobsintown.de](http://jobsintown.de) "Life's too short for the wrong job," Isn't that so true? That's the tag line for these motivational career ads by German job search site, [Jobsintown.de](http://jobsintown.de). The visuals for the [guerrilla ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) are even more clever than the text! They campaign features a series of machines that perform automated services, each with a decal on them making it appear as if there were someone inside performing the coordinating task. For example, a man inside a coffee vending machine appears to brewing coffee *inside* the machine. Other machines include an [ATM](https://www.trendhunter.com/trends/fake-atm), a vending machine, a photobooth and a coin-operated washing machine. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 57% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Utilizing guerrilla-style campaigns to engage with audiences and spark conversation. - **Humanizing Automation:** Finding ways to make automated services more relatable and visually engaging. - **Career Motivation Messaging:** Using clever taglines and creative visuals to encourage individuals to pursue fulfilling careers. ### Sectors Adopting This - **Marketing and Advertising:** Opportunities for creative agencies to develop innovative and attention-grabbing campaigns. - **Automation and Robotics:** Finding ways to make automated services appear more personal and human-like to consumers. - **Job Search and Recruitment:** Utilizing creative messaging to encourage individuals to pursue careers that align with their values and passions. ## Related on Trend Hunter - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Lightning-Fast Delivery Campaigns](https://www.trendhunter.com/trends/spot-the-biker.md) - [Job-Themed Obstacle Courses](https://www.trendhunter.com/trends/jobstacle-course.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Job Application Automation](https://www.trendhunter.com/trends/autojobs1.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)