# Rocking Career Ads The Jobfest 2012 Campaign Features Some Wild Working Gigs By Meghan Young | Published 2012-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jobfest-2012-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/06/jobfest-software-designer-carpenter-electrician/) & [cossette](http://www.cossette.com/en/home) The Jobfest 2012 campaign encourages people to rock their future by attending an event that will put them in contact with great job leads, which could very well result in a fantastic, dream-fulfillling career path. From a head-banging construction job to a hard-partying computer gig, the possibilities are endless, especially if people take their future in their own hands instead of waiting passively for an opportunity to magically appear before them. Conceived and created by [Cossette](https://www.trendhunter.com/trends/mcdonalds-campaign-1), an [ad agency based in Canada](https://www.trendhunter.com/trends/royal-ontario-museum), the Jobfest 2012 campaign is [fun and creative](https://www.trendhunter.com/trends/legitimate-you), inspiring energetic enthusiasm when it comes to job searches and career paths. It was art directed by Bart Batchelor and Rob Sweetman with creative direction by Bryan Collins and Rob Sweetman and copy writing by Mike Felix. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Creative Job Search:** Creating fun and energetic job search campaigns can inspire enthusiasm and engagement in potential job candidates. - **Personalized Career Paths:** Encouraging individuals to seek out unique and unconventional career paths can lead to increased job fulfillment and satisfaction. - **Interactive Recruitment Events:** Hosting interactive recruitment events can increase engagement between job candidates and potential employers, leading to longer-term career success. ### Who This Affects Most - **Marketing and Advertising:** The creation of engaging job search campaigns can inspire increased collaboration and innovation among marketing and advertising professionals. - **Human Resources:** Focusing on creative recruitment events can lead to increased innovation and engagement within human resources professionals. - **Construction and Technology:** Encouraging unique and unconventional job paths can help fill labor gaps and lead to more efficient and innovative construction and technology industries. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [Personality-Packed Snack Filters](https://www.trendhunter.com/trends/flavor-filters.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Job-Themed Obstacle Courses](https://www.trendhunter.com/trends/jobstacle-course.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)