# Viral Career Hoaxes "Best Job in the World" is a Fake Job in Alaska By Alexandra Choli | Published 2009-01-26 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/job-opening-in-alaska-web-spreading-faux-best-job-in-the-world References: [thesun](http://www.thesun.co.uk/sol/homepage/news/article1017687.ece) & [en.wikipedia.org](http://en.wikipedia.org/wiki/Polar_bear) “Position: Surveyor; Salary: $200 per hour (tax free), Qualification: Must be fast on his/her feet.” This is the latest job-offering opportunity touring the internet at the moment. It comes with a set of motivating photos, and ends with the alluring catchphrase: *“Isn’t it comforting to know that, when you are about to become a [bear’s breakfast](https://www.trendhunter.com/trends/bear-fight-whiskey-ad), your buddy is standing right there taking photos?”* The series of the photos depict the tricky chase of a man by a polar bear around a car. Based on a true incident and inspired by the enormously successful [“Best Job in the World”](http://www.trendhunter.com/trends/queensland-best-job-in-the-world) concept by Tourism Queensland, it implies the more bitter choices that we – apart from the lucky Caretaker of the Islands of the Great Barrier Reef – usually face in our job hunting endeavors. Creating an anti-ad-campaign is not new in the marketing world; but who said marketers had all the good fun ideas? ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 31% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What Makes This Trend Stand Out - **Viral Career Hoaxes:** Opportunity for brands to create viral and engaging job hoaxes as a marketing strategy. - **Fake Job Offers:** Increasing trend of fake job postings circulating online, leading to potential scams and misleading information for job seekers. - **Inspired Marketing Concepts:** Growing popularity of using successful marketing concepts, like the 'Best Job in the World', as inspiration for creative advertising campaigns. ### Sectors Adopting This - **Marketing and Advertising:** Opportunities for marketers to create innovative and attention-grabbing campaigns through viral job hoaxes. - **Job Hunting and Recruitment:** Need for job seekers to be cautious and verify job postings to avoid falling victim to fake job offers. - **Tourism and Travel:** Potential for tourism organizations to leverage successful marketing concepts, like the 'Best Job in the World', to promote destinations and attract visitors. ## Related on Trend Hunter - [$100K Summer Swimming Jobs](https://www.trendhunter.com/trends/swimply-100k-swimming-job.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Taco Taster Job Opportunities](https://www.trendhunter.com/trends/taco-trailblazer.md) - [Chief Creative Photographer Jobs](https://www.trendhunter.com/trends/grand-wailea.md) - [Hard Kombucha Dream Jobs](https://www.trendhunter.com/trends/chief-strainge-officer.md) - [Destination Review Jobs](https://www.trendhunter.com/trends/edubirdie.md) - [Job-Themed Obstacle Courses](https://www.trendhunter.com/trends/jobstacle-course.md) - [Humorous Furniture Brand Campaigns](https://www.trendhunter.com/trends/cushiest-internship-in-america.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md)