# Emoticon Job Searches La Banque Postale Helped Job Seekers Find a Job in France Via Twitter By Alyson Wyers | Published 2016-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/job-in-france References: [springwise](http://www.springwise.com/finding-job-france-via-emoticons/) & [legroupe.laposte.fr](http://legroupe.laposte.fr/) If you are looking for a job in France, you might have seen this millennial-reaching campaign from La Banque Postale. For 24 hours the French bank posted [emoticon-based job postings](https://www.trendhunter.com/trends/ai-recruitment-platform). The short time frame of this initiative adds an element of exclusivity that grabs the attention of employment seekers, while the emoticon aspect entices a younger job hunter. Although icons and illustrations have been used for communication purposes for ages, this digital slant conveys what words may not. It also demonstrates how [social media can reach greater audiences](https://www.trendhunter.com/trends/emojititlebot). The #MonTalentPour1Job campaign asked people looking for a job in France to describe their basic job criteria on [Twitter](https://www.trendhunter.com/trends/emoji-bot) using emojis. This includes where they would want to work in the country, education level, industry interest and more. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Emoticon-based Job Postings:** Using emoticons in job postings to attract millennial job seekers and convey job criteria in a unique and engaging way. - **Exclusive Time-limited Campaigns:** Running short-term campaigns with a limited time frame to create a sense of exclusivity and capture the attention of job seekers. - **Social Media Recruitment:** Leveraging social media platforms like Twitter to reach a wider audience and engage potential job applicants. ### Industries Being Reshaped - **Banking:** Opportunities for banks to use innovative recruitment strategies like emoticon-based job postings to connect with new talent. - **Human Resources:** Disruptive potential in HR industry for introducing exclusive time-limited campaigns to attract and engage job seekers. - **Digital Marketing:** Potential for digital marketing agencies to specialize in social media recruitment and help companies tap into the power of platforms like Twitter for attracting job applicants. ## Related on Trend Hunter - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Emoji Access Platforms](https://www.trendhunter.com/trends/tiktok-emoji-finder.md) - [Expansive Emoticon Libraries](https://www.trendhunter.com/trends/amicons.md) - [Tactile Braille Emoticons](https://www.trendhunter.com/trends/braille-emoticons.md) - [AI Emoji Assistants](https://www.trendhunter.com/trends/emoji-bot.md) - [Personalized AI Emojis](https://www.trendhunter.com/trends/emojifyer-ai.md) - [Emoji Language Guides](https://www.trendhunter.com/trends/emojitalk.md) - [Emoji Search Engines](https://www.trendhunter.com/trends/emoogle.md) - [Friendship-Focused Job Applications](https://www.trendhunter.com/trends/innovative-job-application.md)