# Scribbled Composition Carpets The Joaquim Ruiz Millet Manuscrit Rug Has Modern Appeal By Renee Ramsarran | Published 2011-02-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/joaquim-ruiz-millet-manuscrit-rug References: [pinaywifeatbp.blogspot](http://pinaywifeatbp.blogspot.com/2011/02/one-of-kind-manuscript-rug.html) & [stardust](http://www.stardust.com/BLACKONWHITEMANUSCRIT.html) The black and white Joaquim Ruiz Millet Manuscrit Rug is a [bold, beautiful and fascinating piece](https://www.trendhunter.com/trends/massimo-copenhagens). The scribbled writing is an enlargement from an actual page of the famous Spanish writer's novel and features the words to a romantic poem. The text is in his very own handwriting, giving this [floor covering](https://www.trendhunter.com/trends/hare-klein) a personal touch. The Joaquim Ruiz Millet Manuscrit Rug is a [functional and brilliant artistic canvas](https://www.trendhunter.com/trends/talk-talk). **Implications** - In a day and age where consumers are inundated with advertising at every turn, one of the best ways a company can ensure a connection with the public is by investing in advertising that features a strong human component. Images from the company's office, pictures of actual consumers enjoying the product, or a handwritten letter from an executive are just some ways a company can humanize themselves to consumers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Handwritten Decor:** The trend of using handwritten images in home decor is an opportunity for disrupting traditional interior design methods. - **Personalized Products:** The trend towards personalized products, such as this rug with personal handwriting, provides an opportunity for businesses to tap into consumer desire for unique and custom items. - **Humanized Advertising:** The trend towards humanized advertising, as seen in this rug featuring a personal touch, highlights the disruptive opportunity for companies to connect with consumers on a more personal level. ### Who This Affects Most - **Home Decor:** The home decor industry can explore new ways of incorporating personalized and handwritten designs in products, such as rugs, for consumers seeking unique and customized home items. - **Advertising:** The advertising industry can take advantage of the trend towards humanized advertising and create campaigns that showcase the personal and human side of companies, products, and executives. - **Arts and Crafts:** The arts and crafts industry can leverage the trend of personalized and handwritten designs to create unique and customized products for consumers seeking one-of-a-kind art pieces. ## Related on Trend Hunter - [Exquisite Textured Rug Designs](https://www.trendhunter.com/trends/textured-rug.md) - [Artful Various Rug Collections](https://www.trendhunter.com/trends/cctapis.md) - [Mesmerizing Artful Patterned Rugs](https://www.trendhunter.com/trends/electtrico-collection.md) - [Hand-Tufted Rug Collections](https://www.trendhunter.com/trends/floordrobe.md) - [Ancient Kilim-Inspired Rugs](https://www.trendhunter.com/trends/doblecara.md) - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md) - [Textured Rug Designs](https://www.trendhunter.com/trends/textured-rug-design.md) - [Artistic Gen Alpha Rugs](https://www.trendhunter.com/trends/moooi-carpets.md) - [Lifestyle-Themed Patterned Rugs](https://www.trendhunter.com/trends/quotidiana.md)