# Exclusive Songstress Merchandise Lady Gaga is Releasing 'Joanne' Merchandise at Urban Outfitters By Mary Van Puymbroeck | Published 2017-05-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/joanne-merchandise References: [refinery29](http://www.refinery29.com/2017/05/154873/lady-gaga-joanne-collection-urban-outfitters) On May 19th, Lady Gaga is releasing a collection of exclusive 'Joanne' merchandise at [Urban Outfitters](https://www.trendhunter.com/trends/uo-live). Named after her latest album, the collection features t-shirts, bombers, hats and hoodies. The pop star released a [capsule collection of Joanne merchandise](https://www.trendhunter.com/trends/cherry-bomb) back in February alongside a fashion-forward lookbook featuring the pieces. In addition to the new fashion collection, Lady Gaga will be releasing a [limited-edition vinyl run](https://www.trendhunter.com/trends/dont-tap-the-glass) of her album. There will only be 2000 copies available so fans will have to move quickly if they want a copy as the record is expected to sell out. Lady Gaga's Joanne merchandise will be available at 5pm in each store's time zone and ranges in price from $16 to $279. Beginning on May 22nd, Joanne merchandise will be available the Urban Outfitters website. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Exclusive Merchandise Collections:** Exclusive merchandise collections are becoming a trend with musicians and celebrities which creates opportunities for collaborations with retailers. - **Limited-edition Vinyl Runs:** Limited-edition vinyl runs are a trend that offers a unique and potentially lucrative opportunity for musicians to connect with fans. - **Capsule Collections:** Capsule collections allow musicians and celebrities to showcase their personal style in a way that aligns with their brand. ### Industries Being Reshaped - **Retail:** Retailers are given an opportunity to collaborate with musicians and celebrities on exclusive merchandise collections. - **Music and Entertainment:** Musicians and celebrities have the opportunity to capitalize on merchandise sales and market themselves through limited-edition vinyl runs and capsule collections. - **Fashion:** Musicians and celebrities are able to showcase their personal style through collaborations on merchandise collections and fashion-forward lookbooks. ## Related on Trend Hunter - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [K-Pop Idol Wardrobe Auctions](https://www.trendhunter.com/trends/lisa-off-duty.md) - [Collaborative Stout Beer Streetwear](https://www.trendhunter.com/trends/guinness-x-lazy-oaf-collection.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Artist-Inspired Game Events](https://www.trendhunter.com/trends/lady-gaga-1.md)