# Glowing Anti-Aging Eye Masks Joanna Vargas' Forever Glow Mask Replenishes the Skin's Eye Areas By Amy Duong | Published 2019-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/joanna-vargas References: [net-a-porter](https://www.net-a-porter.com/us/en/product/1056990/Joanna_Vargas/forever-glow-anti-aging-face-mask-x-5) The 'Bright Eye Hydrating Mask' by Joanna Vargas is formulated to replenish the sensitive skin around the eyes, to give it a radiating finish. It gives it added moisture using a [peptide formulation](https://www.trendhunter.com/trends/eye-contour-treatment) to tackle any problems of aging, dryness, dehydration, and puffiness. It also combats the overall look of [dark circles](https://www.trendhunter.com/trends/circle-zero-eye-cream) and evens out the skin tone around the area. The key peptide ingredients include matrixyl, allantoin, licorice root extract, and tranexamic acid. The matrixyl functions similar to human collagen, the allantoin soothes the skin, the extract hydrates the skin, and the tranexamic acid reduces discoloration. The Joanna Vargas [eye mask](https://www.trendhunter.com/trends/hyper-eyes) is recommended to be applied after cleansing and drying and left on for 15-20 minutes to absorb the serum. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Peptide Skincare:** Opportunity to develop innovative skincare products that utilize peptides for anti-aging and skin rejuvenation. - **Targeted Eye Treatments:** Opportunity to create specialized products that specifically target the delicate skin around the eyes for improved hydration and rejuvenation. - **Dark Circle Solutions:** Opportunity to develop products that effectively address and reduce the appearance of dark circles around the eyes. ### Sectors Adopting This - **Skincare:** Disruptive innovation opportunity in the skincare industry to create advanced products that address specific skin concerns such as aging, dryness, and puffiness around the eyes. - **Beauty:** Opportunity for the beauty industry to offer innovative eye masks and treatments that target the needs of the delicate eye area, providing hydration, brightening, and anti-aging benefits. - **Cosmetics:** Opportunity to integrate eye masks as part of a comprehensive skincare routine, offering customers a solution for reducing dark circles and improving overall skin tone around the eyes. ## Related on Trend Hunter - [Conveniently Packaged Eye Masks](https://www.trendhunter.com/trends/grace-stella1.md) - [Reviving Eyecare Sets](https://www.trendhunter.com/trends/angel-eyes-bundle.md) - [Serum-Infused Collagen Eye Masks](https://www.trendhunter.com/trends/collagen-eye-masks.md) - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Glow-Enhancing Eye Skincare Kits](https://www.trendhunter.com/trends/eye-glow-trio.md) - [Vitamin C-Enriched Hydro-Gel Patches](https://www.trendhunter.com/trends/hydrogel-patches.md) - [Multi-Therapy Eye Masks](https://www.trendhunter.com/trends/eye-recovery-pro.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/hyper-eyes.md) - [Reusable Under-Eye Masks](https://www.trendhunter.com/trends/everlast-eye-mask.md)