# Chic Grayscale Shoots Joanna Kustra Photographs Marianna in This Minimalist Series By Josh Triantafilou | Published 2012-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/joanna-kustra References: [behance.net](http://www.behance.net/gallery/M-a-r-i-a-n-n-a/3504771) & [joannakustra](http://www.joannakustra.com/) In this smooth black and white series, Joanna Kustra photographs a graceful and poised Marianna (MandP Models) who is adorned by the elegant couture styling of Sharpay Tang. Mika Shimoda was responsible for Marianna's make up while the eclectic hair-dos the model wears are the work of the ever-versatile Kazuto Shimomura. The [monochromatic color scheme](https://www.trendhunter.com/trends/black-tag-collection) goes well with the [minimalist outfits](https://www.trendhunter.com/trends/galilee-by-sea) Marianna sports. The model strikes poses that range from demure to blase and nonchalant, keeping in sync with the toned-down feel of the series. Further enhancing this mood are the [simple, light gray backgrounds](https://www.trendhunter.com/trends/black-and-grey-colorway). One is left to concentrate only on the model and the outfits she wears, which is certainly a welcome focus in any fashion shoot. Kunstra has shot a c oherent, elegant series. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Monochromatic Fashion Photography:** The trend of monochromatic fashion photography presents opportunities for innovative approaches to showcasing minimalist outfits and creating a cohesive visual aesthetic. - **Minimalist Styling:** The trend of minimalist styling offers opportunities for disrupting traditional fashion shoots by focusing on simple, elegant outfits and clean, uncluttered backgrounds. - **Grayscale Visuals:** The trend of using grayscale visuals in fashion photography creates opportunities for capturing the essence of minimalist fashion and emphasizing the beauty of the model and the clothing. ### Sectors Adopting This - **Fashion Photography:** The fashion photography industry can benefit from embracing monochromatic trends, utilizing minimalist styling, and experimenting with grayscale visuals to create unique and captivating fashion shoots. - **Fashion Design:** The fashion design industry can be inspired by the monochromatic trend and minimalist styling to create elegant and sophisticated collections that are visually impactful yet simple and refined. - **Beauty and Makeup:** The beauty and makeup industry can collaborate with fashion photographers to enhance monochromatic fashion shoots by creating minimal, natural looks that complement the simplicity and elegance of the outfits. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Neutral Tonal Jewelry Showrooms](https://www.trendhunter.com/trends/mariha.md) - [Monochrome Living Spaces](https://www.trendhunter.com/trends/grigio-verde.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Monochrome Sculpture Shows](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition.md)