# Fabulously Frazzled Coifs The Joanna Kustra 'Widowmaker' Series Embraces Frizzy Hair By Josh Triantafilou | Published 2012-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/joanna-kustra-widowmaker References: [behance.net](http://www.behance.net/gallery/W-i-d-o-w-m-a-k-e-r/1962493) & [joannakustra](http://www.joannakustra.com/) While much fashion photography seeks to achieve an immaculately neat and prim look, the Joanna Kustra 'Widowmaker' series is an unabashed celebration of [frizzy hairdos](https://www.trendhunter.com/trends/aging-disgracefully-collection) and tangled coifs. There is a horde of beauty products out there that promise to tame wild hair, under the assumption that such styles are unattractive. In contrast, Kustra reveals the often overlooked appeal of such looks. Granted, they may come off as a bit eccentric, but sometimes it's better to stand out rather than fit in. A few photographs do, in fact, show straight-haired beauties, but this is usually in juxtaposition to their frizzy counterparts. One instantly sees the attraction of both styles. The common thread between the two is illustrated with a line from a Walt Whitman poem, "The beautiful uncut hair of graves." A little morbid, but poignant nonetheless. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 27% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Celebration of Frizzy Hairdos:** Disruptive innovation opportunity to create products and services that embrace and enhance frizzy hair instead of trying to tame it. - **Embracing Eccentric Looks:** Disruptive innovation opportunity to cater to the growing demand for unique and non-conformist beauty styles. - **Juxtaposition of Hairstyle Contrasts:** Disruptive innovation opportunity to develop products and techniques that seamlessly combine contrasting hairstyles for a visually striking effect. ### Where This Applies - **Beauty and Haircare:** Disruptive innovation opportunity in the beauty and haircare industry to create products that celebrate and cater to the needs of frizzy hair. - **Fashion and Photography:** Disruptive innovation opportunity in the fashion and photography industry to challenge traditional standards of beauty and highlight unconventional looks. - **Creative Arts and Design:** Disruptive innovation opportunity in the creative arts and design industry to push boundaries and explore new possibilities in hairstyling and visual aesthetics. ## Related on Trend Hunter - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Hair Hotline Campaigns](https://www.trendhunter.com/trends/john-frieda-hot-hair-hotline.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Styling-Focused Hair Collections](https://www.trendhunter.com/trends/nexxus-styling-collection.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Co-Branded Frizz Control Kits](https://www.trendhunter.com/trends/mane-x-ouai-the-antifrizz-kit.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md)