# Cut-Out Fashion The Stella Mccartney Spring 2011 Campaign Stars Joan Smalls By Chalaine Mantha | Published 2011-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/joan-smalls References: [modelinia](http://www.modelinia.com/blog/stellas-paper-dolls/27999) & [stellamccartney](http://www.stellamccartney.com/default/index.html) The Stella McCartney [Spring 2011 campaign](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) starring Joan Smalls and Malgosia Bela is adorably doll-like. It is reminiscent of those little [paper dolls](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) you could dress up using cut-outs. Joan Smalls sports a business suit, while Malgosia Bela is decked out in a [citrus fruit frock](https://www.trendhunter.com/trends/contemporary-femininity). This ad is the work of a creative genius and will surely draw a lot of attention. Take a look for yourself and see what you think! ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion:** The trend towards minimalist fashion is disrupting the traditional fashion industry by focusing on simplicity and clean lines. - **Paper Doll Fashion:** The paper doll fashion trend is creating opportunities for innovative clothing designs that resemble cut-out paper dolls. - **Citrus-inspired Fashion:** The citrus-inspired fashion trend is disrupting the industry by incorporating bold and vibrant fruit-themed designs into clothing. ### Where This Applies - **Fashion Retail:** The fashion retail industry has the opportunity to capitalize on the minimalist fashion trend by offering simple and sleek clothing options. - **Fashion Design:** The fashion design industry can embrace the paper doll fashion trend by creating unique and customizable clothing designs reminiscent of cut-out paper dolls. - **Fruit and Food Industry:** The fruit and food industry can explore collaborations with fashion brands to create citrus-inspired fashion collections, offering a new way to showcase their products. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Designer-Backed Low-Cut Sneakers](https://www.trendhunter.com/trends/court-boost.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)