# Haute Hidden Photoshoots The Joan Smalls Vogue Japan December Shots are Mesmerizing By Marie | Published 2011-10-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/joan-smalls-vogue-japan References: [zac-fashion](http://zac-fashion.com/joan-smalls-by-solve-sundsbo-for-vogue-japan-december-2011) & [vogue.co.jp](http://www.vogue.co.jp/) Tall grass, safari-inspired jackets and wild, rumbling waterfalls steal the show in the Joan Smalls [Vogue](https://www.trendhunter.com/trends/nft-collection2) Japan December 2011 photoshoot. Photographer Solve Sundsbo gets behind the lens for the editorial, appropriately titled 'Forgiving Wilderness,' capturing Smalls in her own piece of paradise. Like many of the hottest fall and winter shoots of 2011, stylist George Cortina doesn't shy away from stunning metallics, lavish prints, and retro-inspired evening wear. In [dark wool jackets](https://www.trendhunter.com/trends/studio-nicholson-fw25) and [thigh-high boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025), Smalls is a striking sight to behold, set against the dark backdrop of the wilderness. With the weather already getting cooler in North America, I'd love to trade places with Joan in this shoot, and get cozy by the lake! For all the sophisticated winter wardrobe inspiration you need, check out the Joan Smalls Vogue Japan December 2011 editorial. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 51% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Wilderness Fashion:** Opportunities for fashion designers and retailers to incorporate wilderness-inspired patterns and styles into their collections. - **Safari Chic:** Trend opportunities for travel and tourism brands to offer safari-inspired packages and experiences to customers. - **Environmentalism Imagery:** Marketing opportunities for environmental protection groups to incorporate wilderness and nature imagery to promote their campaigns. ### Sectors Adopting This - **Fashion:** The fashion industry can use wilderness-inspired patterns and themes for their collections and photo shoots. - **Travel and Tourism:** Safari-inspired packages and experiences can attract adventure-seeking travelers. - **Environmental Protection:** Incorporating wilderness and nature imagery in promotions can create a stronger connection between viewers and the environment. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md)