# Opulent Matador Couture This Joan Smalls Vogue Germany Cover Story is Culturally Ornate By Jana Pijak | Published 2013-12-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/joan-smalls-vogue-germany References: [designscene.net](http://www.designscene.net/2013/12/joan-smalls-vogue-germany-luigi-daniele-iango.html) & [vogue.de](http://www.vogue.de) The Joan Smalls [Vogue](https://www.trendhunter.com/trends/nft-collection2) Germany January 2014 cover story brings its cultural inspiration to life with a Matador-themed wardrobe of couture pieces. The supermodel is captured by Luigi & Daniele + Iango while posing in a range of embroidered, ornate and eccentric looks that are hand picked by the magazine's editor-in-chief Christiane Arp. Joan channels her inner tomboy while dressed in high-waisted trouser and bolero pairings and shows a softer side with voluminous gowns that would rival those of a Spanish Flamenco dancer. Hair stylist Luigi Murenu and makeup artist Kabuki complete the model's glamorous transformation into an elegant style icon with a flair for drama and excess. The Joan Smalls Vogue Germany January 2014 cover story highlights pieces from Falke, Dries Van Noten and Emilio Pucci among a slew of others. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 65% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Matador-inspired Couture:** Incorporate cultural motifs and ornate embroidery in high-fashion couture for a distinctive look. - **Gender-bending Fashion:** Experiment with traditionally masculine silhouettes, such as high-waisted trousers and bolero jackets, for a unique and edgy aesthetic. - **Flamenco-inspired Gowns:** Combine voluminous, flowing gowns with intricate details for a dramatic look inspired by Spanish Flamenco dancers. ### Who This Affects Most - **Fashion:** With the rise of cultural and gender-bending fashion trends, there is an opportunity for designers and brands to create unique and innovative pieces that appeal to a broader audience. - **Beauty:** As dramatic and ornate fashion becomes more popular, there is a need for beauty products and services that can match the unique and extravagant looks. - **Editorial:** Magazines and other editorial outlets can take inspiration from the Matador and Flamenco trends to create visually stunning and culturally-influenced photoshoots and features. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Fashionable Wall Coverings](https://www.trendhunter.com/trends/fashionable-wall-coverings.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md)