# Goldigger Guides Joan Rivers Hosts Odd TV Series "How You'd Get So Rich?" By Christina Butty | Published 2009-07-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/joan-rivers-hosts-tv-series-how-youd-get-so-rich References: [luxist](http://www.luxist.com/2009/07/13/joan-rivers-to-host-tv-lands-how-youd-get-so-rich/) Premiering in August is Joan Rivers' new show, “How You'd Get So Rich?" The premise of, “How You'd Get So Rich” is to find out how wealthy folks got that way and how they spend their money. This series is meant to help people escape the [current economy](https://www.trendhunter.com/trends/pie-society) while offering inspiration and hope to the masses: or to give gold diggers the inside scoop on who the rich folks are and how to target them. **Implications** - While economic times remain fairly uncertain, consumers are often looking for any quick fix when it comes to money. Knowledge of money and money gaining ways is an important feature for consumers that are looking for ways out of their money perils. Businesses can capitalize on this pattern by answering this need and providing [quick answers to make money](https://www.trendhunter.com/trends/money-map) by making money themselves. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 35% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Wealth Psychology:** Opportunity to develop services or products that help individuals understand and improve their relationship with money. - **Celebrity Lifestyle:** Potential for businesses to offer products or experiences that allow consumers to emulate the lives of the rich and famous. - **Targeted Marketing:** Possibility of creating marketing strategies that help businesses connect with specific wealth-seeking audiences. ### Industries Being Reshaped - **Finance and Investment:** Disruptive innovation opportunities to create alternative investment models tailored to different wealth profiles. - **Luxury Goods and Services:** Opportunity to provide high-end products and experiences that cater to consumers aspiring to a rich lifestyle. - **Digital Marketing and Analytics:** Potential for developing advanced targeting techniques and tools to reach wealth-seeking consumers. ## Related on Trend Hunter - [Gamified Gold Rewards](https://www.trendhunter.com/trends/planet-gold-rush.md) - [Income Generating Resources](https://www.trendhunter.com/trends/rich-ai.md) - [Golden Tickets Treasure Hunts](https://www.trendhunter.com/trends/cj-hendry-x-phillips.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Income-Centric Animated Comedies](https://www.trendhunter.com/trends/universal-basic-guys.md) - [Golden BBQ Burgers](https://www.trendhunter.com/trends/gold-digger-menu.md) - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Branded Short Talk Shows](https://www.trendhunter.com/trends/progressives-dr-rick.md) - [Celebrity Cooking Series](https://www.trendhunter.com/trends/what-the-truff.md)