# Role-Reprising Office Skits Joan Holloway Returns to a Modern Office to Promote Gender Equality By Alyson Wyers | Published 2014-08-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/joan-holloway References: [buzzfeed](http://www.buzzfeed.com/whitneyjefferson/christina-hendricks-tries-working-in-a-modern-office) & [FunnyOrDie](http://FunnyOrDie.com/m/93go) This silly yet thought provoking Funny or Die video features Christina Hendricks as her Mad Men character Joan Holloway trying to work in a [modern office](https://www.trendhunter.com/trends/her-workplace). The short video clip shows Joan struggling with today's technology, such as smartphones and desktop computers, and even older technologies like a fax machine. She also attempts to introduce practices common in the 1960s to the office, which are now considered inappropriate. This includes smoking in her cubical and making a martini. She even brings a jello salad for lunch, to the disgust of her new colleagues. When confronted after attempting to physically erase a typo with an eraser on the screen, Joan Holloway drops some surprising statistics. One of which states women make up nearly 70% of the minimum wage workforce, yet only 15% of [Fortune 500 CEOs are female](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman). ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Technology Gap in Offices:** The struggle experienced by Joan Holloway with modern technology in the office highlights the need for innovation in bridging the technology gap that exists in many workplaces. - **Changing Workplace Culture:** The inappropriate practices demonstrated by Joan Holloway in a modern office setting reveal the necessity for industries to continually adapt and promote inclusive and respectful workplace cultures. - **Gender Equality in Leadership:** The stark statistics shared by Joan Holloway about the underrepresentation of women in leadership positions present an opportunity for industries to focus on empowering and promoting women to leadership roles. ### Who This Affects Most - **Technology:** The technology gap highlighted in the video suggests opportunities for the technology industry to develop user-friendly solutions that cater to individuals with varying levels of technological proficiency. - **Human Resources:** The need for inclusive workplace cultures calls for innovative approaches from the human resources industry to address biases, educate employees, and foster equality and respect in the workplace. - **Gender Advocacy:** The statistics on gender inequality in leadership positions call for industries and organizations focused on gender advocacy to accelerate efforts in promoting and supporting women in leadership roles. ## Related on Trend Hunter - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Sketch Comedy Retail Commercials](https://www.trendhunter.com/trends/target-lady.md) - [Nostalgic Mayonnaise Advertisements](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal.md) - [Sitcom-Inspired Miniature Playsets](https://www.trendhunter.com/trends/the-office-set.md) - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Empowering Movie Industry Dolls](https://www.trendhunter.com/trends/career-of-the-year-barbie.md) - [Empowering AI Image Generators](https://www.trendhunter.com/trends/missjourney.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)