# Surreal Mythological Photography Joan Fontcuberta Creates Alternate Realities in His Photographs By Vasiliki Marapas | Published 2014-07-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/joan-fontcuberta References: [itsnicethat](http://www.itsnicethat.com/articles/joan-fontcuberta) & [sciencemuseum.org.uk](http://www.sciencemuseum.org.uk/strangerthanfiction) 'Stranger than Fiction' is an accurate title for Joan Fontcuberta's latest exhibit, which is currently on display at The Science Museum's Media Space. Fontcuberta's work distorts our expectations of reality by adding fantastical, fictional elements. Whether it's [eccentric taxidermy](https://www.trendhunter.com/trends/fibredog), forged documents or carefully orchestrated scenes intended to evoke wonder and curiosity, Fontcuberta's art is certainly unconventional. His distortions do have a greater purpose than merely being visually appealing, however; Fontcuberta aims to question the presumed [reliability of photography](https://www.trendhunter.com/trends/nonnas-cam) by revealing how vulnerable it is to permutation. That being said, simply browsing his work is incredibly rewarding. His scenes often resemble archeological excavations, complete with mythological creations such mermaid skeletons or snakes with legs. The blending of scientific and mythic is what makes his work extraordinary. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Alternate Realities:** Disruptive innovation opportunity: Develop immersive virtual reality experiences that allow users to explore and interact with alternate realities. - **Challenging Perceptions:** Disruptive innovation opportunity: Create technologies or platforms that challenge the reliability and authenticity of digital media, forcing users to question their own perceptions. - **Mythological Inspirations:** Disruptive innovation opportunity: Incorporate mythological elements into various industries, such as entertainment, fashion, or storytelling, to create unique and captivating experiences. ### Sectors Adopting This - **Virtual Reality:** Disruptive innovation opportunity: Develop advanced virtual reality hardware and software to support immersive experiences in alternate realities. - **Digital Media Authentication:** Disruptive innovation opportunity: Create innovative solutions for verifying the authenticity and integrity of digital media, ensuring accurate representation of reality. - **Entertainment Experiences:** Disruptive innovation opportunity: Transform traditional entertainment industries by incorporating mythological elements to create immersive and memorable experiences for audiences. ## Related on Trend Hunter - [Otherwordly Art Exhibitions](https://www.trendhunter.com/trends/william-monk.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md) - [Futuristic Museum Exhibitions](https://www.trendhunter.com/trends/unnatural-history-museum-of-singapore.md) - [Surreal Art Exhibitions](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Forgotten Theme-Park Art Exhibitions](https://www.trendhunter.com/trends/forgotten-fantasy.md) - [Otherworldly Wooden Art](https://www.trendhunter.com/trends/wooden-sculptures-1.md)