# Trippy Botanical Patterns The Jo No Fui Spring Summer 2012 Runway Shows Bio-Pixelated Prints By Milla Kiss | Published 2011-09-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/jo-no-fui References: [style.it](http://www.style.it/moda/sfilate/sfilata/pe-2012-collezioni/jo-no-fui/3) & [jonofui.it](http://www.jonofui.it/jonofui/index.html) Fashion's [floral invasion](https://www.trendhunter.com/trends/burberry-x-highgrove) took a fascinating turn at the Milano Moda Donna Fashion Week Jo No Fui Spring Summer 2012 presentation, which went botanic and zooms on plants, flowers with a microscope. Italian brand Jo No Fui showcased a series of [shorts, tops, skirts and dresses](https://www.trendhunter.com/trends/vowels-1) with amazing bio cellular patterns. The beautifully flowing pret-à-porter garments guarantee an earthy, botanical and even bionic feel. Jo No Fui's imaginary microscope observes underwater plants, parts of trees and even cells of the bamboo: a 'Macro Flora Extavaganza.' The collection's color palette uses all shades of green, light blue, warm brown and funky orange. Jo No Fui was founded in Rimini, Italy by a fashion-addict architect, Alessia Giacobino, in the late 90s. At the time, Giacobino worked as an architect and created interiors for famous fashion boutiques on the Adriatic coast. As a first step towards fashion, she designed a [capsule collection](https://www.trendhunter.com/trends/furla-debuts) to one of her fashion retailer clients. It was a hit, and soon Giacobino's fashion designer career and her Jo No Fui line took off. She has presented a collection at Milan Fashion Week since 2006. Additional Photo Credits [Style.it](http://www.style.it/moda/sfilate/sfilata/pe-2012-collezioni/jo-no-fui). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Bio-cellular Fashion:** The use of bio cellular patterns in fashion garments presents opportunities for designers to incorporate natural elements with high-tech design. - **Macro Flora Imagery:** Utilizing macro flora imagery in fashion design allows for the creation of unique and imaginative patterns that break away from traditional designs. - **Zooming on Nature:** Fashion that zooms in on nature and captures intricate details can inspire designers to approach fashion design with a more scientific eye. ### Where This Applies - **Fashion:** Fashion designers can incorporate high-tech designs and natural elements reflecting the beauty of macro flora through bio cellular patterns. - **Interior Design:** Interior designers can take inspiration from nature and incorporate zoomed-in botanical imagery to introduce more natural elements into their design work. - **Scientific Photography:** Zooming in on intricate details and capturing the beauty of nature through scientific photography can inspire new design trends and innovation in a range of fields. ## Related on Trend Hunter - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)