# Luxury Beauty Advent Calendars This 'Jo Malone' Advent Calendar is Reminiscent of Living in London By Mishal Omar | Published 2016-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jo-malone References: [bustle](https://www.bustle.com/articles/188343-the-best-2016-beauty-advent-calendars-to-help-you-count-down-the-holidays) & [liverpoolecho](http://www.liverpoolecho.co.uk/whats-on/shopping/luxury-advent-calendars-you-wont-12014441) The brand Jo Malone is a British company that aims to embody a distinct London style and its newest Christmas collection is no different. The [luxury brand](https://www.trendhunter.com/trends/jo-malone-fun-games) is offering its own version of an advent calendar that provides luxury [skin care and perfume items](https://www.trendhunter.com/trends/fragrance-advent-calendar) rather than chocolates. The calendar is packaged in a unique box that has a cream color and opens up to reveal a quaint-looking London townhouse and slide-out drawers that are all numbered out of order. Those who receive this box simply slide out the miniature drawers to reveal their gift for the day. While this [luxury beauty advent calendar](https://www.trendhunter.com/trends/boozyshop-advent-calendar) is not for those on a tight budget, it could make for an excellent gift for people who are loyal supporters of this brand. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Luxury Beauty Advent Calendars:** Disruptive innovation opportunity: Creating personalized, high-end advent calendars with unique packaging and luxurious beauty products. - **Skin Care and Perfume Advent Calendars:** Disruptive innovation opportunity: Developing advent calendars specifically designed for skincare and perfume enthusiasts, offering a range of premium product samples. - **British-inspired Advent Calendars:** Disruptive innovation opportunity: Designing advent calendars with London-themed packaging and exclusive British beauty brands. ### Who This Affects Most - **Beauty and Personal Care:** Disruptive innovation opportunity: Introducing innovative advent calendar concepts to the beauty and personal care industry, catering to affluent consumers interested in high-quality products. - **Gifting and Luxury Goods:** Disruptive innovation opportunity: Innovating the gifting industry by offering luxury advent calendars as high-end and exclusive gifts for loyal brand supporters. - **Packaging and Design:** Disruptive innovation opportunity: Collaborating with luxury packaging and design firms to create unique and visually appealing advent calendar designs for various industries. ## Related on Trend Hunter - [Aromatic Cosmetic Advent Calendars](https://www.trendhunter.com/trends/molton-brown-christmas-advent-calendar.md) - [Premium Skincare Advent Calendars](https://www.trendhunter.com/trends/premium-skincare-advent-calendars.md) - [Luxury Fragrance Calendars](https://www.trendhunter.com/trends/2025-diptyque-advent.md) - [French Beauty Brand Advent Calendars](https://www.trendhunter.com/trends/loccitane-2025-advent-calendar.md) - [Luxury Beauty Advent Calendars](https://www.trendhunter.com/trends/luxury-beauty-advent-calendars.md) - [Luxury Beauty Advent Calendars](https://www.trendhunter.com/trends/limitededition-beauty-advent-calendars.md) - [High-End Beauty Advent Calendars](https://www.trendhunter.com/trends/lookfantastic-beauty-advent-calendar.md) - [Jewelry-Filled Advent Calendars](https://www.trendhunter.com/trends/abbott-lyon-jewelry-advent-calendar.md) - [Self-Care Advent Calendars](https://www.trendhunter.com/trends/next-advent-calendar.md)