# Dessert-Inspired Fragrances The Jo Malone Sugar & Spice Collection is a Delicious Treat By Meghan Young | Published 2013-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jo-malone-sugar-spice References: [bellasugar](http://www.bellasugar.com/Jo-Malones-New-Sugar-Spice-Collection-27725033) & [jomalone](http://www.jomalone.com/templates/fragrance/fragrance_family.tmpl?CATEGORY_ID=CATEGORY26305) Some may argue that nothing smells more heavenly than a dessert table and the [Jo Malone](https://www.trendhunter.com/trends/jo-malone-fun-games) Sugar & Spice collection hopes that belief rings true. A limited edition perfume lineup, it is comprised of five new scents inspired by [delectable British treats](https://www.trendhunter.com/trends/strawberry-jam-by-the-7-virtues). The first in the Jo Malone Sugar & Spice collection is Bitter Orange & Chocolate for a [deep, robust fragrance](https://www.trendhunter.com/trends/love-potion-cherry-on-top). The next one is Elderflower & Gooseberry, which is more tender and feminine. For a vivacious and enticing scent, women will be drawn to Redcurrant & Cream. People will feel like they just entered a bakery when they catch a whiff of Ginger Biscuit. Lastly, for a refreshingly tangy fragrance, Lemon Tart is perfect. The bottles may be a little whimsical, but they still have the iconic Jo Malone style. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Dessert-inspired Fragrances:** The trend of creating fragrances inspired by desserts provides an opportunity for disruptive innovation in the beauty industry by targeting individuals who love unique and sweet scents. - **Limited Edition Perfumes:** The trend of releasing limited edition perfumes opens up opportunities for the fragrance industry to offer exclusive and seasonal scents, creating a sense of urgency and driving demand. - **Personalized Fragrance Collections:** The trend of creating fragrance collections that cater to specific tastes, such as these dessert-inspired scents, provides an opportunity for disruptive innovation in the fragrance industry by offering a unique and curated experience for consumers. ### Industries Being Reshaped - **Beauty:** The beauty industry can leverage the trend of creating dessert-inspired fragrances by targeting individuals who enjoy unique and sweet scents, offering an opportunity for disruptive innovation. - **Fragrance:** The fragrance industry can capitalize on the trend of releasing limited edition scents, providing an opportunity for disruptive innovation by offering exclusive and seasonal scents. - **Retail:** Retail industries, especially those that sell fragrances, can leverage the trend of personalized fragrance collections by offering curated and unique scents to consumers, creating an opportunity for disruptive innovation. ## Related on Trend Hunter - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Invigoratingly Warm Seasonal Fragrances](https://www.trendhunter.com/trends/ginger-biscuit-cologne.md) - [Festive Luxury Cosmetics Collections](https://www.trendhunter.com/trends/jo-malone-fun-games.md) - [Dessert-Inspired Perfumes](https://www.trendhunter.com/trends/dipped-in-chocolate-perfume.md) - [Collaborative Dessert Fragrances](https://www.trendhunter.com/trends/meringue-magique.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md) - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Perfume-Inspired Gelato Flavors](https://www.trendhunter.com/trends/the-7-virtues-and-on-third-thought.md) - [Tempting Gourmand Fragrances](https://www.trendhunter.com/trends/irresistible-nectar.md)