# Gameshow-Style Pop-Ups The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel By Laura McQuarrie | Published 2024-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jo-malone-christmas-special References: [campaignlive](https://www.campaignlive.co.uk/article/jo-malone-unveils-festive-gameshow-inspired-pop-up/1894403) & [jomalone](https://www.jomalone.co.uk/christmas-limited-edition-gifts?gad_source=1&gclid=Cj0KCQiA_qG5BhDTARIsAA0UHSJh4WfGdWBbi11Dz9lXfISHjS3OhKNrE-KJasIHPzs7Z-A5j7CaFNMaAuXsEALw_wcB&gclsrc=aw.ds)  Throughout the last quarter of 2024, the Jo Malone Christmas Special will be popping up in London's Covent Garden and St James Quarter in Edinburgh to engage passersby with a gameshow-inspired experience. This experiential activation invites guests to step through a gold-tones entrance framed with presents piled high, and try their luck by spinning the prize wheel. The immersive holiday pop-up brings guests into a magical world that brings the brand's theatrics and elevated storytelling beyond its normal retail setting. On-site, visitors have the chance to capture a photo with friends and family, and explore the brand's fragrances and festive scents for the home. This glamorous experience designed to give back, and create lasting memories, brings fun to the stress of seasonal shopping during the busiest times of the year. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 63% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Retail Experiences:** Retailers are creating engaging, interactive environments that transform ordinary shopping into memorable adventures. - **Gameshow-themed Marketing:** Brands are adopting gameshow concepts to draw in customers and elevate the fun factor in promotional events. - **Seasonal Pop-up Stores:** Temporary retail spaces themed around holidays are offering unique and festive shopping experiences. ### Sectors Adopting This - **Retail:** Innovative stores are leveraging immersive and theatrical elements to significantly enhance the traditional shopping experience. - **Event Planning:** Event planners are designing experiences that integrate interactive, gameshow-style elements to captivate and engage audiences. - **Marketing:** The marketing industry is pioneering new approaches by incorporating playful, gamified elements into brand activations. ## Related on Trend Hunter - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Cartoon-Bear Gift Box Pop-Ups](https://www.trendhunter.com/trends/orange-marmalade-fragrance.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md) - [Bakery-Style Bodycare Pop-Ups](https://www.trendhunter.com/trends/joy-bakehouse.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md)