# Refillable Fragrance Brushes Jo Loves' Fragrance Paintbrush Can Be Loaded with Different Scents By Laura McQuarrie | Published 2021-01-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/jo-loves-fragrance-paintbrush References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Jo_Loves_adopts_refillable_technology_for_Fragrance_Paintbrush/173670) & [joloves](https://www.joloves.com/shop/fragrance-paintbrush) [Jo Malone's](https://www.trendhunter.com/trends/zara-jo-malone) beauty brand launched a brush-on fragrance applicator in 2017 and now the [Jo Loves](https://www.trendhunter.com/trends/scentbird-academy) Fragrance Paintbrush has been updated with an eco-friendly, refillable design. The sustainable packaging update gives users the ability to purchase refill cartridges full of fragranced gel scents in varieties like No.42 The Flower Shop and [Green](https://www.trendhunter.com/trends/bleu-lavande-refillable-products) Orange & Coriander. Once a customer has settled on a scent that they love, the brand makes it easy to purchase refill sets with multiples of that scent. Thanks to this system and the nature of the product, it's also possible to create richly layered personal fragrances. The slim Fragrance Paintbrush designs also have been refreshed with a slimmer silver case that cuts down on packaging. The lightweight and portable perfumes make it easy to apply scent to precise points on the body. Image Credit: Jo Loves ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 78% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Refillable Fragrance Brushes:** A trend of eco-friendly and refillable fragrance brushes for consumers to create unique and layered personal fragrances. - **Sustainable Fragrance Packaging:** A trend of sustainable packaging for fragranced gel scents that allows for easy refill and multiple use. - **Precise Fragrance Application:** A trend of precise and portable fragrance applicators for on-the-go use. ### Sectors Adopting This - **Beauty and Personal Care:** Innovative product packaging and design disrupt the beauty and personal care industry through eco-friendly options and customizable fragrance solutions. - **Eco-friendly Products:** Fragrance brands that pursue eco-friendliness in their packaging and product design will disrupt the market and appeal to conscious consumers. - **Luxury Perfume Brands:** Perfume brands that offer personalized and on-the-go fragrance options can disrupt the luxury market by appealing to both sustainability and convenience. ## Related on Trend Hunter - [Brush-On Perfumes](https://www.trendhunter.com/trends/zara-jo-malone.md) - [Precision Perfume Gels](https://www.trendhunter.com/trends/geka.md) - [Refillable Purse Sprays](https://www.trendhunter.com/trends/nomad-refill.md) - [In-Store Perfume Refill Stations](https://www.trendhunter.com/trends/perfume-refill-station.md) - [Refillable Flower-Mimicked Fragrance Bottles](https://www.trendhunter.com/trends/aptar-beauty.md) - [Swipe-On Perfume Sticks](https://www.trendhunter.com/trends/perfume-stick.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md) - [Portable Roll-On Fragrances](https://www.trendhunter.com/trends/fragrance-oil-rollerballs.md)