# Firming Posterior Balms JLo Body's Firm + Flaunt Targeted Booty Balm is Fueled by Potent Actives By Laura McQuarrie | Published 2022-07-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jlo-body References: [prnewswire](https://www.prnewswire.com/news-releases/jennifer-lopez-announces-expansion-into-body-care-category-301592181.html) & [jlobeauty](http://www.jlobeauty.com) Jennifer Lopez's JLo Beauty recently announced its first category expansion with the launch of JLo Body and the 'Firm + Flaunt Targeted Booty Balm.' This body care product boasts "all the power and science behind JLo Beauty… now for body" as described by Lopez herself in a press release. Fueled by powerful active ingredients that yield great results, the 'Firm + Flaunt Targeted Booty Balm' is for [firming the appearance of the skin](https://www.trendhunter.com/trends/smoothing-and-firming-cream), [improving the elasticity of the skin](https://www.trendhunter.com/trends/beija-flor-elastibody-oil) and fading the appearance of stretch marks. Some of the key ingredients in the first clinically tested formula to launch under the JLo Body franchise include pink pepperslim and guarana seed extract. To introduce this body care product to the world and celebrate her birthday, Lopez starred in the launch campaign for JLo Body. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 82% | Activity: 94% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Targeted Body Care:** There is an opportunity for other beauty brands to introduce more products that target specific body parts like JLo Beauty's 'Firm + Flaunt Targeted Booty Balm'. - **Active Ingredient Formulas:** The market is open for new and innovative body care products that contain active ingredients like the ones used in JLo Body's 'Firm + Flaunt Targeted Booty Balm'. - **Celebrity Branded Body Care:** Other celebrities could follow in the footsteps of Jennifer Lopez and expand their beauty brands into the body care market with targeted products. ### Sectors Adopting This - **Beauty:** The beauty industry can capitalize on the trend of targeted body care by introducing more products that focus on specific areas of the body. - **Fitness:** The fitness industry could potentially collaborate with beauty brands to introduce body care products that complement and enhance workouts. - **Celebrity Endorsement:** Marketing agencies can take advantage of the trend of celebrity branded body care products by collaborating with celebrities to establish their own body care brands. ## Related on Trend Hunter - [Firming Mousse-to-Oils](https://www.trendhunter.com/trends/malys-get-taut.md) - [Firming Belly Creams](https://www.trendhunter.com/trends/tighten-smooth-belly-cream.md) - [Skin-Smoothing Gel-Creams](https://www.trendhunter.com/trends/body-fit-active.md) - [Toning Body Serums](https://www.trendhunter.com/trends/toning-body-serum.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Advanced Body Care Products](https://www.trendhunter.com/trends/dynamic-skin-sculptor.md) - [Plum-Focused Skincare Collectons](https://www.trendhunter.com/trends/plum-bum.md) - [Specialized Exercise Accessories](https://www.trendhunter.com/trends/bellabooty-belt.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md)