# Designer Slang Sweaters The JK Sweatshirt is "Just Kidding" About the Calvin Klein Logo By Vasiliki Marapas | Published 2015-02-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jk-sweatshirt References: [shop.nylon](http://shop.nylon.com/collections/whats-new/products/jk-sweatshirt) & [petalsandpeacocks](http://petalsandpeacocks.com/) The JK sweatshirt by Petals and Peacocks is a hilarious mash-up of [designer branding and Internet culture](https://www.trendhunter.com/trends/willy-chavarria-2). JK, short for "Just Kidding" in Internet lingo, is emblazoned across the front of the sweater in the style of the [Calvin Klein](https://www.trendhunter.com/trends/90sinspired-denim-campaign) logo. The exclusivity of designer brands has been tempered by the egalitarian spirit of the Internet. This type of accessibility allows Internet-goers the ability and freedom to mix and match elements from their favorite brands, creating unique, one-of-a-kind looks inspired by designer fare. Even if you don't have the funds to buy a genuine [Calvin Klein sweater](https://www.trendhunter.com/trends/calvin-klein-shapewear), you could replicate the look, and even add a cheeky spin to it, with a garment like this JK sweatshirt, which blends an appreciation of the brand in question (CK) with humor and self-awareness. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Internet Culture Fashion:** We can create unique, one-of-a-kind looks inspired by designer fare, with a cheeky spin. - **Brand Mash-up Fashion:** We can mix & match elements from favorite brands, creating new looks that are unique and distinct. - **Humor in Fashion:** We can add humor and self-awareness in fashion, creating apparel that encompasses internet slang and culture. ### Who This Affects Most - **Fashion:** Fashion industry can incorporate humor and self-awareness into designs inspired by designer wear, while providing accessibility. - **Internet Retail:** Internet retailers can offer unique, designer-inspired apparel with an added touch of humor catering to internet-savvy customers. - **Streetwear:** Streetwear brands can amplify the popularity of their apparel by seamlessly blending different designer elements into trending garments. ## Related on Trend Hunter - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Collaborative Butter-Brand Sweaters](https://www.trendhunter.com/trends/ugly-sweater-x-danish-creamery.md) - [Sustainable Cable Knitwear](https://www.trendhunter.com/trends/eloise-wool-sweater.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md)