# Mega Literary Franchise Graphs The 'J.K Rowling Popularity' Chart is Demonstrative By Jennifer Gosnell | Published 2012-06-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jk-rowling-popularity References: [visual.ly](http://visual.ly/jk-rowling-popularity) The numbers, investments and mere levels of popularity surrounding the [Harry Potter franchise](https://www.trendhunter.com/trends/25th-anniversary-collector-set) make for a captivating journey that has been captured by the 'J.K Rowling Popularity' chart. The boy-wonder franchise has been a major part of pop culture for over 20 years at this point. Culminating in the 7.5th movie last summer, the world has been lacking their [Harry Potter fix](https://www.trendhunter.com/trends/harry-potter-x-coffee-mate-honeydukes-cafe) until the recently public Pottermore site. J.K Rowling has experienced success like no other author. As the first author to hit $1 billion, she has paved the way for some crazy financial successes following in her footsteps. As the highest-grossing franchise in history, with over 13 colleges teaching a Harry Potter curriculum, and a $200 million [theme park for fans](https://www.trendhunter.com/trends/hogsmeade-village-collectors), the Harry Potter legacy is a serious phenomenon that has inspired and sparked the interest of millions worldwide. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### What's Driving This Trend - **Franchise Monetization:** Investing in expanding and monetizing a literary franchise may generate financial success and inspire future ventures. - **Pop Culture Legacy:** Creating a powerful and lasting pop culture legacy through a franchise may drive fan engagement, generate profits, and expand into new markets. - **Continued Fan Engagement:** Expanding a franchise through continual fan engagement, such as through the Pottermore site, may motivate loyalty and inspire future content. ### Who This Affects Most - **Publishing:** Creating and monetizing a successful literary franchise may drive innovation and investment in the publishing industry. - **Entertainment:** Developing a successful pop culture franchise may drive innovation and investment in the entertainment industry, such as theme parks, movies, and merchandise. - **Education:** Expanding a franchise through a university curriculum may inspire investment in innovative education technology and instructional design. ## Related on Trend Hunter - [Wizard-Themed Board Games](https://www.trendhunter.com/trends/monopolyharrypotteredition.md) - [Fantasy Movie Figurines](https://www.trendhunter.com/trends/harry-potter-franchise.md) - [Exclusive Wizard-Themed Coins](https://www.trendhunter.com/trends/wizardthemed-coin-collection.md) - [Enchanting Wizard-Themed Cafés](https://www.trendhunter.com/trends/harry-potter-cafe.md) - [Fictional Wizard Collectible Coins](https://www.trendhunter.com/trends/harry-potter-collection-1.md) - [Immersive Jigsaw Puzzles](https://www.trendhunter.com/trends/harry-potter-jigsaw-puzzle.md) - [Wizardly Candy Toy Partnerships](https://www.trendhunter.com/trends/kinder-joy-harry-potter-funko-pop-collection.md) - [Whimsical Magic-Themed Parks](https://www.trendhunter.com/trends/ministry-of-magic.md) - [Wizard-Themed Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-harry-potter.md)