# Athlete-Approved Restaurant Meals Culver's JJ’s Way Meal is Arriving to Help Finish Off the Summer By Michael Hemsworth | Published 2024-07-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/jjs-way-meal References: [fastfoodpost](https://www.fastfoodpost.com/culvers-teams-up-with-jj-watt-to-launch-new-jjs-way-meal/) & [culvers](https://www.culvers.com)  [Culver's JJ’s Way Meal](https://www.trendhunter.com/trends/curderburger) is being launched by the fast-casual restaurant as a menu offering created in collaboration with NFL player JJ Watt that also supports a good cause. The meal starts off with some of Watt's go-to menu items including [Culver's Deluxe](https://www.trendhunter.com/trends/culvers-delicious-rewards) with a side of [Wisconsin Cheese Curds](https://www.trendhunter.com/trends/hot-honey-cheese-curds), Culver's signature root beer and a Turtle Sundae crafted with chocolate frozen custard. The meal will help support local communities with $1 from every one sold donated to the JJ Watt Foundation up to a total of $100,000. This comes hot on the news that the Foundation has amassed more than $7.1-million for after school sports programs in middle schools since its inception. Culver's JJ’s Way Meal is making its debut at participating locations starting August 5 and will be offered through September 29, 2024. Image Credit: Culver's ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 29% | Freshness: 26% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-curated Menus:** Partnering with high-profile athletes or celebrities to create exclusive menu offerings boosts brand visibility and consumer interest. - **Charitable Dining:** Integrating philanthropy with dining experiences, where a portion of sales supports a charitable cause, encourages consumer engagement and loyalty. - **Seasonal Limited-edition Meals:** Launching time-limited, specialty meals tied to seasons or events can drive short-term sales spikes and create buzz. ### Sectors Adopting This - **Fast-casual Dining:** The fast-casual sector can leverage celebrity collaborations to enhance brand image and differentiate offerings. - **Sports and Celebrity Endorsements:** Sports and entertainment figures endorsing or co-creating products combine fanbases and increase cross-industry appeal. - **Nonprofit Organizations:** Collaborations with food chains on fundraising initiatives can provide significant visibility and financial support for charitable causes. ## Related on Trend Hunter - [Fiery Football Player Meals](https://www.trendhunter.com/trends/maxxl-double-el-diablo-combo.md) - [Athlete-Branded Fast Food Meals](https://www.trendhunter.com/trends/athletebranded.md) - [Country Band QSR Meals](https://www.trendhunter.com/trends/josh-abbott-meal.md) - [Regional Culinary Identity-Inspired Menus](https://www.trendhunter.com/trends/regional-culinary-identity.md) - [Spicy Collaboration QSR Meals](https://www.trendhunter.com/trends/hot-ones-munchie-meal.md) - [Pub-Style Fried Pickle Burgers](https://www.trendhunter.com/trends/fried-pickle-pub-burger.md) - [Cheesy Midwestern-Style Burgers](https://www.trendhunter.com/trends/wisconsin-big-cheese-pub-burger.md) - [Spicy Cheese Curds](https://www.trendhunter.com/trends/jalapeno-cheese-curds.md) - [Outfielder-Approved Burger Meals](https://www.trendhunter.com/trends/kerry-bonds-meal.md)