# Hospitality-Themed Shoe Designs The JJJJound x Vans Collaboration Embraces Minimalism By Kalin Ned | Published 2023-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jjjjound-x-vans References: [hypebeast](https://hypebeast.com/2023/7/jjjjound-vault-by-vans-hospitality-capsule-release-date) & [jjjjound](https://www.jjjjound.com/pages/vault-by-vans) The JJJJound x Vans collaboration delights consumers with three new footwear models that epitomize the sensibility of minimalist elegance and sporty design. These are the Sk8-Mid VLT LX, the [Authentic](https://www.trendhunter.com/trends/mastery-atelier) VLT LX, and the Classic Slip-On VLT LX. The project takes inspiration from French court footwear aesthetics. The Montreal-based creative studio [JJJJound and Vans](https://www.trendhunter.com/trends/jjjjound-salomon-xt6) took the needs of hospitality workers into consideration when developing the construction of the shoe. The minimalism of the sneakers allows them to be easily integrated "into a subtle uniform." JJJJound and Vans partnered with different local businesses in Montreal to pair their creations with a uniform. Staying true to minimalism, the JJJJound x Vans collaboration has minimal branding, subtle material composition and detailing adjustments. Image Credit: JJJJound, [hypebeast](https://hypebeast.com/2023/7/jjjjound-vault-by-vans-hospitality-capsule-release-date), [jjjjound](https://www.jjjjound.com/pages/vault-by-vans) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 88% | Activity: 53% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Minimalist Shoe Designs:** Opportunity for shoe brands to create minimalist footwear designs that cater to the needs of specific industries, such as hospitality. - **Integration of Sneakers Into Uniforms:** Opportunity for fashion and uniform design industries to collaborate in integrating sleek and stylish sneakers into work uniforms. - **Local Business Collaborations:** Opportunity for brands to collaborate with local businesses to create unique product partnerships that resonate with specific communities. ### Industries Being Reshaped - **Shoe Manufacturing:** Disruptive innovation opportunity for shoe manufacturers to embrace minimalism and design sleek, functional footwear for various industries. - **Fashion Design:** Opportunity for fashion designers to explore the integration of sneakers in work uniforms and create stylish yet comfortable options for professionals. - **Uniform Design:** Disruptive innovation opportunity for uniform designers to rethink traditional uniform styles and incorporate minimalist sneakers into professional attire. ## Related on Trend Hunter - [Collaborative Trail Shoes](https://www.trendhunter.com/trends/jjjjound-salomon-xt6.md) - [Collaborative Reworked Skate Sneakers](https://www.trendhunter.com/trends/half-cab-sneaker.md) - [Collaborative Minimal Moccasin Shoe](https://www.trendhunter.com/trends/heritage-p204.md) - [Minimal Joint Lifestyle Sneakers](https://www.trendhunter.com/trends/collaborative-samba.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md) - [Minimal Chunky Classic Sneakers](https://www.trendhunter.com/trends/made-in-germany-superstar.md) - [Formally Transformed Skate Sneakers](https://www.trendhunter.com/trends/mastery-atelier.md) - [Minimal Collaborative Premium Footwear](https://www.trendhunter.com/trends/superstar-made-in-germany.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md)