# Bold Mouthwatering Branding The JJAAKK Melt Milk Chocolate Packaging is Delectable By Jamie Danielle Munro | Published 2011-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jjaakk-melt-milk-chocolate References: [lovelypackage](http://lovelypackage.com/melt/) & [jjaakk](http://www.jjaakk.com/#/) It's not often that a product's packaging looks just as delectable as its contents, but the JJAAKK Melt Milk Chocolate brand has achieved this feat with huge success. The package is designed to look like chocolate, which is a simple yet effective idea when it comes to selling milk chocolate. It's hard not to look at this brand and feel the urge to rip off the lid and devour the deliciousness on the inside. This JJAAKK Melt Milk Chocolate brand does a great job at taking a straight-forward concept and executing it in an effective way that makes any onlooker want to take a bite. **Implications** - With the economic recession still looming in many consumer's minds, companies must consider less opulent branding methods and more creatively cost conscious ones. Playful [packaging illusions](https://www.trendhunter.com/trends/made-to-share-packaging) are a great way to grab consumer attention. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Playful Packaging Illusions:** Creating packaging designs that playfully mimic the product inside can engage consumers and generate interest. - **Creative Cost Conscious Branding:** Amid economic recessions, brands should explore alternative, less expensive branding methods to attract consumers. - **Effective Execution of Straight-forward Concepts:** Successfully implementing simple yet impactful ideas can make a brand stand out and entice potential customers. ### Sectors Adopting This - **Food and Beverage Packaging:** Food and beverage companies can explore playful packaging illusions to create a visually enticing experience for customers. - **Marketing and Advertising:** Branding agencies and marketers can help businesses develop cost-conscious and effective branding strategies that grab consumer attention. - **Consumer Goods:** By executing straight-forward concepts in a compelling way, consumer goods companies can differentiate themselves in a crowded market and attract more customers. ## Related on Trend Hunter - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md)