# Instant Java Travel Pouches The Jiva Coffee Cubes are Made with Unrefined Cane Sugar By Sarah Nazim | Published 2012-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jiva-coffee-cubes References: [jivacubes](http://jivacubes.com/) & [kickstarter](http://www.kickstarter.com/projects/jivacubes/jiva-coffee-cubes?ref=category) The [Jiva](https://www.trendhunter.com/trends/jiva-technologies-1) Coffee Cubes are ideal for those who like to take premium java with them anywhere they go. It is not always convenient to lug around a coffee machine, which is why this product is a great alternative to the standard [instant mixes](https://www.trendhunter.com/trends/craft-instant-coffee) that are available. This coffee comes individually wrapped, which helps maintain the freshness, and all that is required is to place the cubes at the bottom of a mug, and cover with boiling water. After a few seconds it can be stirred and enjoyed. The java is made with 100% Colombian Arabica beans and raw undefined cane sugar, and best of all there are no added preservatives. The Jiva Coffee Cubes are ideal for those who need a caffeine fix every morning, but are on a tight budget. These can easily be thrown into ones bag, and enjoyed any time of day. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Portable Coffee Products:** Disruptive innovation opportunity: Develop convenient and portable coffee products that provide a high-quality coffee experience on-the-go. - **Individualized Packaging:** Disruptive innovation opportunity: Create individually wrapped packaging for various food and beverage products to ensure freshness and convenience for consumers. - **Alternative Instant Mixes:** Disruptive innovation opportunity: Invent alternative instant mixes with natural ingredients and no added preservatives to cater to health-conscious consumers. ### Industries Being Reshaped - **Coffee Industry:** Disruptive innovation opportunity: Identify ways to enhance the coffee industry by developing new, innovative coffee products. - **Food Packaging Industry:** Disruptive innovation opportunity: Explore innovative packaging solutions for food and beverage products to improve convenience and freshness for consumers. - **Health & Wellness Industry:** Disruptive innovation opportunity: Find opportunities to develop healthier and all-natural alternatives to existing food and beverage products in the health and wellness industry. ## Related on Trend Hunter - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md) - [High-Quality Instant Coffees](https://www.trendhunter.com/trends/common-coffee.md) - [Compact Coffee Tubes](https://www.trendhunter.com/trends/no-normal-coffee.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Cafe-Quality Iced Coffee Pods](https://www.trendhunter.com/trends/mad-coffee.md) - [Micro-Ground Instant Coffees](https://www.trendhunter.com/trends/premium-instant-coffees.md) - [Colombian Instant Coffee Blends](https://www.trendhunter.com/trends/colombian-instant-coffee.md) - [Small Batch Instant Coffees](https://www.trendhunter.com/trends/partners-coffee-1.md) - [Sugar-Free Coffee Candies](https://www.trendhunter.com/trends/kopiko-focus-coffee.md)