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# Hawaii-Dedicated Gi Uniforms
In4mation and Albino & Preto Collaborate to Create Jiu-Jitsu Gis

By Daniel Johnson | Published 2019-08-20 | Updated 2019-08-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jiujitsu-gis
References: [hypebeast](https://hypebeast.com/2019/8/in4mation-albino-preto-jiu-jitsu-gi-release) & [albinoandpreto](https://www.albinoandpreto.com/)

In4mation has collaborated with Albino & Pretro to create jiu-jitsu gis that are dedicated to Hawaii. The jiu-jitsu gis are part of a capsule that includes T-shirts, rash guards, shorts, and hats. The capsule was done in order to commemorate the jiu-jitsu practitioners that have come from Hawaii. The items form the [collaboration](https://www.trendhunter.com/trends/crossover-collection) will be available on the Albino & Presto website beginning on August 30th.

The gis present branding form both companies. The branding is presented in an A&P patch that consists of black, green and white colors, located on the right arm of the gi. Additionally, the left arm of the gi contains In4matuion branding, which is a "hi" logo.

Image Credti: Albine & Preto/ In4mation

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 33% | Activity: 8% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Dedicated Jiu-jitsu Apparel:** Opportunity for brands to collaborate and create specialized apparel for specific regions or communities.
- **Branding Collaboration:** Collaborative branding initiatives present an innovative way for brands to reach new audiences and create unique products.
- **Commemorative Capsules:** Creating limited-edition capsules to commemorate specific groups or events can generate excitement and exclusivity for brands.

### Who This Affects Most

- **Fashion:** Fashion brands can explore collaborations and limited-edition releases to attract niche markets and increase brand loyalty.
- **Sports:** Sporting goods companies can create specialized apparel for different regions or communities of athletes, fostering a sense of community and identity.
- **Retail:** Retailers can capitalize on the demand for commemorative items by curating exclusive collaborations and limited-edition capsules.

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