# Collaborative Summertime Sunglasses The JINS x Snow Peak Collection is Durable and Lightweight By Michael Hemsworth | Published 2024-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jins-x-snow-peak References: [hypebeast](https://hypebeast.com/2024/7/jins-snow-peak-summer-2024-sunglasses-collection) & [snowpeak](https://www.snowpeak.com)  The [JINS x](https://www.trendhunter.com/trends/jins-x-takagi-takuya) [Snow Peak](https://www.trendhunter.com/trends/snow-peak-3) collection is a series of sunglasses created in collaboration between the brands as a series of accessories perfect for staying stylishly protected from UV rays this summer. The collection includes a variety of styles that draw on Snow Peak's most noteworthy camping gear and is achieved with titanium accents that lend a lightweight rigidity. The sunglasses come in matte gunmetal gray and silver color options, which are each paired with polarized lenses while the rubberized models have a blue light-filtering function to change the color of the sun's rays. The sunglasses are all made with anti-corrosive hardware and have a sweat-resistant design. The JINS x Snow Peak collection has yet to be released but is expected to arrive in time for purchase this summer. Image Credit: JINS, [hypebeast](https://hypebeast.com/2024/7/jins-snow-peak-summer-2024-sunglasses-collection), [snowpeak](https://www.snowpeak.com) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 77% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Functional Fashion Accessories:** The integration of camping gear aesthetics into everyday accessories appeals to a demographic seeking practicality combined with style. - **Smart UV Protection:** Sunglasses with advanced lenses that offer both UV and blue light filtering cater to health-conscious consumers. - **Durable Outdoor Gear:** The use of anti-corrosive and sweat-resistant materials enhances longevity and reliability for outdoor enthusiasts. ### Where This Applies - **Eyewear Manufacturing:** Innovations in UV protection and lightweight, durable materials present new avenues for product development. - **Outdoor Recreation:** Collaborations with fashion brands add functional yet stylish accessories to the outdoor gear market. - **Fashion Retail:** Combining technical outdoor elements with chic designs offers an appealing product line for seasonal fashion collections. ## Related on Trend Hunter - [Japanese-Designed Eyewear Collections](https://www.trendhunter.com/trends/jins-x-takagi-takuya.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Luxe Minimalist Eyewear Frames](https://www.trendhunter.com/trends/jil-sander-x-oliver-peoples.md) - [Liquid Metal Eyewear](https://www.trendhunter.com/trends/movement-of-liquid.md) - [Streaming Comfort Eyewear](https://www.trendhunter.com/trends/jins-home.md) - [Sketch-Based Striking Sunglasses](https://www.trendhunter.com/trends/shinzo-tamura.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Versatile Sunglasses Collections](https://www.trendhunter.com/trends/back-to-daily-rhythm.md)