# Mythical Girl-Focused Robots The JIMU Robot Mythical Series: UnicornBot Kit is Highly Customizable By Michael Hemsworth | Published 2018-10-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/jimu-robot-mythical-series-unicornbot-kit References: [ubtrobot](https://ubtrobot.com) The JIMU Robot Mythical Series: UnicornBot Kit has been unveiled by UBTECH as a new robot toy that is designed with girls in mind to help them get more interested in STEM principles. Designed to look like a [mythical unicorn](https://www.trendhunter.com/trends/fantasythemed-dolls), the toy requires assembly with building blocks and features both powered and unpowered parts that help to enhance the focus on [programming as well as construction](https://www.trendhunter.com/trends/lego-education-science-kits). The accompanying app boasts an intuitive interface that is perfectly suited for youngsters to use to customize the functionality of the cute, mythical robot. The JIMU Robot Mythical Series: UnicornBot Kit is available for purchase now at a price point of $120 and addresses the gap that exists in the market for [female-focused STEM educational toys](https://www.trendhunter.com/trends/she-built-that). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 38% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Robots](https://www.trendhunter.com/robots) ## Key Themes ### What's Driving This Trend - **Girls in STEM:** Opportunity to develop more toys and educational tools that specifically target girls to foster their interest in STEM fields. - **Customizable Robot Toys:** Potential for creating more customizable robot toys that combine both programming and construction to enhance children's engagement and learning. - **Intuitive Programming Interfaces:** Opportunity to develop more user-friendly apps and interfaces that allow young children to easily customize the functionality of robot toys. ### Who This Affects Most - **Toy Manufacturing:** Disruptive potential for toy companies to create a new market segment by producing more female-focused STEM educational toys. - **Education Technology:** Opportunity for educational technology companies to create new tools and platforms that integrate programming and construction to engage children in STEM education. - **App Development:** Potential for software developers to design user-friendly apps specifically tailored for young children to program and customize robot toys. ## Related on Trend Hunter - [Children Coding Toys](https://www.trendhunter.com/trends/coding-critters-magicoders.md) - [Creative STEM-Based Toys](https://www.trendhunter.com/trends/jitterygit.md) - [Learning-Focused Robotics Toys](https://www.trendhunter.com/trends/robots-in-motion.md) - [Programmable Robot Toys](https://www.trendhunter.com/trends/mini-robots.md) - [Youth-Focused Coding Dolls](https://www.trendhunter.com/trends/e-liza-dolls.md) - [Reprogrammable Robot Companions](https://www.trendhunter.com/trends/quarky.md) - [All-Ages Mini Robot Kits](https://www.trendhunter.com/trends/educational-robot-kit.md) - [Diminutive DIY Desktop Robots](https://www.trendhunter.com/trends/diy-desktop-robot.md) - [Educational Programmable Robots](https://www.trendhunter.com/trends/robomaster-s1.md)