# Velcro Surfer-Style Apparel Palace Taps Sportswear Brand Jimmy'z for a New Summer Collection By Kanesa D | Published 2022-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jimmyz References: [hypebeast](https://hypebeast.com/2022/5/palace-skateboards-jimmy-z-surf-release-details) & [palaceskateboards](https://www.palaceskateboards.com/) [Palace](https://www.trendhunter.com/trends/palace-spring-2024) is debuting a collection of apparel in collaboration with Los Angeles’ Jimmy’z, a clothing and sportswear brand that is most famously known for its E-Z-In [Velcro](https://www.trendhunter.com/trends/hoka-mafate-three2) shorts. Founded in 1984, Jimmy’z has revolutionized the surfwear industry with the Velcro side closure feature. The surfer short is commonly worn in the summer, and Jimmy’z has built a dedicated customer base of musicians, artists, skaters, and more. Jimmy’z new [collection with Palace](https://www.trendhunter.com/trends/neighborhood-x-palace) includes an updated version of the velcro closure shorts that uses a crocodile skin-like pattern. T-shirts, bomber jackets, and short-sleeved button-ups can also be purchased from the drop. The capsule utilizes a range of mint, white, and pink pastel tones that are perfect for the summer season. The Palace x Jimmy’z collection is available on the Palace website and its retail stores in London, New York, and Los Angeles. Image Credit: Jerry Hsu ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 60% | Activity: 27% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Velcro Apparel:** There is an opportunity for textile manufacturers and fashion designers to create innovative clothing collections using the Velcro feature. - **Summer Sportswear:** Businesses in the fashion industry can focus on creating clothing collections that cater to summer and sportswear needs. - **Collaborations:** Collaborations between clothing brands can lead to the creation of industry-disruptive collections that appeal to a wider audience. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit through the creation of Velcro apparel and summer sportswear collections. - **Textile Manufacturing:** Textile manufacturers can create innovative textile products that incorporate Velcro closures, which can improve their offerings and satisfy consumer demands. - **Surfwear:** Surfwear companies can team up with fashion brands to produce sportswear collections that appeal to both surfers and non-surfers alike. ## Related on Trend Hunter - [Expansive Spring-Ready Skatewear](https://www.trendhunter.com/trends/palace-spring-2024.md) - [Extensive Collaborative Kids Apparel](https://www.trendhunter.com/trends/palace-gap.md) - [Warming Culturally-Inspired Apparel](https://www.trendhunter.com/trends/ugg-and-palace.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Sporty Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/palace-and-stella-artois.md) - [Collaborative Perforated Shoes](https://www.trendhunter.com/trends/palace-and-crocs.md) - [Retro Tennis Collaboration](https://www.trendhunter.com/trends/palace-x-fred-perry.md) - [Winter-Ready Collaborative Streetwear](https://www.trendhunter.com/trends/palace-and-barbour.md) - [Streetwear Rock Joint Capsules](https://www.trendhunter.com/trends/palace-x-him.md)