# Canned Collaboration Protein Coffees Jimmy’s x Myprotein Iced Coffee Has 5.6-Grams of Protein By Michael Hemsworth | Published 2024-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jimmys-x-myprotein-iced-coffee References: [foodbev](https://www.foodbev.com/news/myprotein-and-jimmys-partner-to-launch-milk-protein-enriched-iced-coffee/) & [myprotein](https://myprotein.com)  [Jimmy’s](https://www.trendhunter.com/trends/jimmys-iced-coffee-donut) x [Myprotein](https://www.trendhunter.com/trends/myprotein-and-greencore) iced coffee has been created in collaboration between the brands as a flavorful product perfect for offering a boost to energy levels, while also providing a touch of essential nutrition. The product features [Jimmy's](https://www.trendhunter.com/trends/jimmys-caramel-iced-coffee) signature coffee that's infused with 5.6-grams of milk protein in every 100ml, which comes in at 14-grams per can. This gives the coffee a nutritional boost that consumers will appreciate when seeking out a way to ensure they're keeping up with their nutritional needs during hectic schedules. The product is available now at Tesco locations in the UK for £5 with additional retailers slated to start stocking it in April. Managing Director of Jimmy's Luke Wilkes commented on the Jimmy’s x Myprotein iced coffee saying, "This collaboration will bring consumers their usual refreshing iced coffee but also provides a boost of high-quality protein. Whether you’re fuelling up for a workout or simply looking to add that little bit of extra protein into your diet, we know this product will be ideal for Jimmy’s usual fanbase and fitness enthusiasts alike.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 35% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-infused Beverages:** Incorporating protein into beverages offers a convenient way for consumers to boost their nutrition intake throughout the day. - **Brand Collaboration Products:** Partnerships between brands create innovative products that cater to multiple consumer needs in a single offering. - **Fitness-focused Functional Beverages:** Functional beverages tailored for fitness enthusiasts address the demand for convenient and nutritious options in the market. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore protein-enriched drinks to cater to health-conscious consumers seeking convenient nutrition options. - **Food and Beverage Collaboration:** Collaborations within the food and beverage industry can lead to the development of unique products that combine taste and functionality. - **Fitness and Nutrition Market:** The fitness and nutrition market can tap into the trend of functional beverages to provide targeted solutions for consumers pursuing active lifestyles. ## Related on Trend Hunter - [Caramel-Flavored Canned Coffees](https://www.trendhunter.com/trends/jimmys-caramel-iced-coffee.md) - [Protein-Rich Cold Brew Coffees](https://www.trendhunter.com/trends/prs-protein-coffee.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Donut-Flavored Iced Coffees](https://www.trendhunter.com/trends/jimmys-iced-coffee-donut.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Low-Cost Canned Cold Coffees](https://www.trendhunter.com/trends/jimmys-iced-coffee-slimcan.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md)