# Coffee Brand Chocolate Milks Jimmy’s Iced Chocolate Milk is the Brand's First Coffee-Free Drink By Michael Hemsworth | Published 2025-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jimmys-iced-chocolate-milk References: [grocerytrader](https://grocerytrader.co.uk/from-prank-to-product-jimmys-enters-the-chocolate-milk-category/) & [jimmysicedcoffee](https://www.jimmysicedcoffee.com/?srsltid=AfmBOopd-aF5HP6o-a54UwPjaJ6tmqGcoUG2i3wOJndvBXeRfSg5fghx)  [Jimmy’s](https://www.trendhunter.com/trends/jimmys-iced-coffee-donut) Iced Chocolate Milk has been formally debuted by the cold coffee brand as its first-ever coffee-free release that brings an April Fool's Day campaign to life. The product consists of high-quality, chocolate-flavored milk that's positioned by the brand as being great on its own for satisfying cravings for a sweet treat with ample cocoa flavor throughout. The product comes in 500ml glass bottles that are available for consumers in the UK to order from Ocado now for £2.50. Managing Director of Breakthrough Brands at [Carlsberg Britvic](https://www.trendhunter.com/trends/jimmys) Russell Goldman commented on the Jimmy’s Iced Chocolate Milk saying, "Our shoppers asked…so we listened. What started as an April Fools prank is now hitting the shelves. Jimmy’s Iced [Coffee](https://www.trendhunter.com/trends/starbucks-chilled-coffee) already has a 65% brand awareness among category shoppers[5], and as a trusted favourite, we knew we had to fulfil the requests for a delicious Iced Chocolate Milk following overwhelming consumer response. Given the reaction, it felt like the perfect time to enter a new category." Image Credit: Jimmy's Iced Coffee ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 38% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Non-coffee Beverage Expansion:** Brands traditionally associated with coffee beverages are increasingly venturing into non-coffee drinks, attracting consumers who seek diverse options beyond caffeine. - **Sweet Treat Beverages:** The rising popularity of dessert-inspired drinks, such as chocolate milk, is signaling a shift in consumer preferences towards sweet, indulgent beverage options. - **Novelty Product Launches:** Launching products originally introduced as novelty or prank items can lead to successful new offerings, as consumer curiosity drives demand for unique purchases. ### Who This Affects Most - **Dairy Alternatives:** The development of flavored milk beverages by brands traditionally focused on other products is opening opportunities in the dairy and dairy-alternative market. - **Retail Packaging:** The use of glass bottles for beverages is gaining traction as a premium packaging choice, reflecting an industry trend towards sustainable and aesthetically appealing options. - **E-commerce Grocery:** As consumers increasingly purchase beverages like Jimmy’s Iced Chocolate Milk online, the e-commerce grocery sector is expanding rapidly to meet demand. ## Related on Trend Hunter - [Coffee-Branded Chocolate Milks](https://www.trendhunter.com/trends/jimmys.md) - [Caramel-Flavored Canned Coffees](https://www.trendhunter.com/trends/jimmys-caramel-iced-coffee.md) - [Donut-Flavored Iced Coffees](https://www.trendhunter.com/trends/jimmys-iced-coffee-donut.md) - [Cookie Butter Iced Coffees](https://www.trendhunter.com/trends/cookie-butter-iced-coffee.md) - [Low-Cost Canned Cold Coffees](https://www.trendhunter.com/trends/jimmys-iced-coffee-slimcan.md) - [Limited-Edition Stroopwafel-Inspired Coffees](https://www.trendhunter.com/trends/jimmys-caramel-waffle.md) - [Canned Collaboration Protein Coffees](https://www.trendhunter.com/trends/jimmys-x-myprotein-iced-coffee.md) - [Coffee-Free Chocolate Cafe Drinks](https://www.trendhunter.com/trends/sweet-milk-chocolate.md) - [Candy Bar Coffee Drinks](https://www.trendhunter.com/trends/iced-coffee-mocha-latte.md)