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# Blunt Political Candidates
Jimmy McMillan Represents the Rent is Too Damn High Party

By Michael Hines | Published 2010-10-21 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jimmy-mcmillan
References: [asylum](http://www.asylum.com/2010/10/19/jimmy-mcmillan-rent-is-too-damn-high-kristin-davis/) & [rentistoodamnhigh.org](http://www.rentistoodamnhigh.org/)

I only wish that the race for governor in California had a candidate as interesting as Jimmy McMillan. Jimmy McMillan is running for governor of the state of New York on behalf of “The Rent is too Damn High” party.

That isn’t a typo, that is actually what Jimmy McMillan named his party. During the [NY candidate debate](https://www.trendhunter.com/trends/openballot) he promoted his party's platform of lower rent and also hinted at possible karate skills. Check out the video above. The world needs more politicians like Jimmy McMillan.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 6% | Activity: 22% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What's Driving This Trend

- **Blunt Political Candidates:** Disruptive innovation opportunity: Introduce unconventional and honest political candidates to address public disillusionment with traditional political parties.
- **Rent Control Advocacy:** Disruptive innovation opportunity: Develop platforms and technologies that support affordable housing and address the rising cost of rent in urban areas.
- **Political Party Branding:** Disruptive innovation opportunity: Create innovative and attention-grabbing political party names and branding strategies to increase visibility and voter engagement.

### Who This Affects Most

- **Political Campaign Consulting:** Disruptive innovation opportunity: Offer cutting-edge strategies and services to help political candidates develop unique personas and resonate with voters.
- **Real Estate:** Disruptive innovation opportunity: Develop alternative models and strategies to address the affordability crisis and create more inclusive housing options.
- **Marketing and Advertising:** Disruptive innovation opportunity: Provide innovative marketing and advertising solutions to political parties and candidates seeking to stand out in a crowded media landscape.

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