# Sandwich Brand Jackets The Jimmy John’s x Starter Limited-Edition Jacket is Retro-Inspired By Michael Hemsworth | Published 2023-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jimmy-johns-x-starter-limitededition-jacket References: [businesswire](https://www.businesswire.com/news/home/20231023147590/en/Streetwear-Sensation-Starter-Gets-into-the-Sandwich-Game-with-an-Iconic-Jimmy-Johns-Collab-to-Celebrate-National-Sandwich-Day) & [jimmyjohns](https://www.jimmyjohns.com)  The [Jimmy John’s](https://www.trendhunter.com/trends/toasted-hot-combo) x Starter limited-edition jacket has been created in collaboration between the brands as a garment for avid fans to pick up this fall. The jacket pays homage to 90s fashion with its laidback style and will see all proceeds from sales benefit the [Jimmy John's Foundation](https://www.trendhunter.com/trends/kickin-ranch-sauce). The jacket will be available on November 3, 2023 for fans to pick up via the Jimmy John's online store for $150, while a handful of JJ's Freaky Fast Rewards members will gain early access to the garment. Chief Marketing Officer Darin Dugan spoke on the Jimmy John’s x Starter limited-edition jacket saying, "Jimmy John’s fans are crazy about our sandwiches – and now they have something new to crave with these high-fashion, limited edition jackets. Starter was a quintessential part of 90’s culture and now that the brand is back and hotter than ever, we can’t wait to see how our one-of-a-kind jackets are styled on the street. Knowing that 100% of the proceeds help the important work of [Boys & Girls Clubs of America®](https://www.trendhunter.com/trends/chocolate-peppermint-cookie), makes this drop even more meaningful.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 44% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Limited-edition Jackets:** The collaboration between Jimmy John's and Starter has resulted in a retro-inspired limited-edition jacket that pays homage to 90s fashion. - **Brand Collaborations:** The Jimmy John's x Starter limited-edition jacket showcases the potential of brand collaborations to create unique and sought-after products. - **Fan-engagement Merchandise:** The release of the Jimmy John's x Starter limited-edition jacket highlights the trend of creating merchandise specifically aimed at engaging avid fans. ### Where This Applies - **Fast Food:** The limited-edition jacket represents an innovative merchandise strategy within the fast food industry, showcasing the potential for unique branding opportunities. - **Fashion:** The collaboration between Jimmy John's and Starter introduces a fashion-forward approach to branded merchandise, showcasing the integration of food and fashion industries. - **Non-profit:** The jacket's proceeds benefiting the Jimmy John's Foundation demonstrate the potential for non-profit organizations to engage with their audience through unique merchandise offerings. ## Related on Trend Hunter - [Fan-Favorite Ranch Sauce Comebacks](https://www.trendhunter.com/trends/kickin-ranch-sauce.md) - [Condiment-Focused Sandwich Meals](https://www.trendhunter.com/trends/meal-diamond-deal.md) - [Crispy Meat-Packed Sandwiches](https://www.trendhunter.com/trends/toasted-sandwiches.md) - [Munchies-Themed Sandwich Deals](https://www.trendhunter.com/trends/toasted-hot-combo.md) - [Celebratory Spirit Jackets](https://www.trendhunter.com/trends/jameson-st-patricks-eve-jacket.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Smoky Sriracha Club Sandwiches](https://www.trendhunter.com/trends/smoked-cheddar-bourbon-club.md) - [Chicken-Stuffed QSR Wraps](https://www.trendhunter.com/trends/jimmy-johns-1.md) - [Spicy Jalapeño-Stuffed Wraps](https://www.trendhunter.com/trends/jalapeo-ranch-chicken-wrap.md)