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# Hard Candy-Inspired Colorful Sneakers
The MSCHF Gobstomper Sneaker Gets a Jimmy Fallon Edition

By Amy Duong | Published 2022-07-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jimmy-fallon-edition
References: [hypebeast](https://hypebeast.com/2022/7/jimmy-fallon-mschf-gobstomper-on-foot-look-info) & [app.mschfsneakers](https://app.mschfsneakers.com/)

[MSCHF](https://www.trendhunter.com/trends/super-baby) introduces its latest iteration of the [Gobstomper](https://www.trendhunter.com/trends/dremel) sneaker model with the Jimmy Fallon Edition, made in collaboration with the talk show host. The original shoes were made with inspiration from the [classic Gobstopper har candies](https://www.trendhunter.com/trends/ground-up-and-hersey) and the new shoe was showcased on the Tonight Show.

It has a skate silhouette but upon wear and year, it unveils four layers of color, similar to the sweet trat. The upper has a grey suede material at the base foundation and is secured with zig-zag flat laces on top. It has a branded label by the tongue tag and a perforated mudguard in brown for breathability. Comic logos can be seen at the back side of the midsoles and rounded out with vertical grooves by the toe.

Image Credit: @yankeekicks

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 8% | Activity: 41% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Candy-inspired Footwear:** Opportunity for shoe brands to collaborate with candy companies or create their own candy-themed lines of shoes.
- **Interactive Fashion:** Opportunity for designers to create fashion pieces that change or interact with wear and tear, adding an element of surprise or novelty.
- **Talk Show Host Collaborations:** Opportunity for brands to partner with popular talk show hosts for unique, limited edition fashion releases.

### Industries Being Reshaped

- **Footwear:** Shoe brands can explore candy-themed collections or interactive designs to differentiate from competitors.
- **Fashion:** Designers can experiment with interactive pieces and playful collaborations with celebrities to stand out in the industry.
- **Entertainment:** Talk show hosts can leverage their popularity to launch exclusive merchandise, appealing to their dedicated fan base.

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