# Luxury Shoe Games The Jimmy Choo Trainer Hunt Uses Social Media Tool Foursquare By Meghan Young | Published 2010-05-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/jimmy-choo-trainer-hunt References: [psfk](http://www.psfk.com/2010/04/jimmy-choo-launches-foursquare-treasure-hunt.html) & [jimmychoo](http://www.jimmychoo.com/us/page/home?notify=yes) At this very moment, I'm desperately wishing that I was in London to take part in the [Jimmy Choo](https://www.trendhunter.com/trends/drest-x-jimmy-choo) Trainer Hunt. Set up just like a treasure hunt (but with the help of social media tools Foursquare, [Twitter](https://www.trendhunter.com/trends/createmybanner-1) and [Facebook](https://www.trendhunter.com/trends/faxo)), luxury shoe hunters have a chance to find and keep some pretty sweet feet prizes. By predominantly using Foursquare, the Jimmy Choo Trainer Hunt will be sending real-time venue hints to participants. Although this concept has been used before, never has a brand relied so heavily on social media as a way to spur on the hunt. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Treasure Hunt Experiences:** Brands can create interactive treasure hunt experiences using social media tools like Foursquare, Twitter, and Facebook. - **Real-time Venue Hints:** Utilizing real-time venue hints through platforms like Foursquare can enhance engagement and excitement in treasure hunt experiences. - **Social Media-centric Campaigns:** Brands can leverage social media platforms like Foursquare, Twitter, and Facebook for innovative promotional campaigns and increase brand interaction. ### Who This Affects Most - **Luxury Goods:** Luxury brands can adopt interactive treasure hunt experiences and social media-centric campaigns to engage customers and create unique brand experiences. - **Fashion and Footwear:** Fashion and footwear brands can incorporate social media tools and real-time venue hints to create immersive and interactive campaigns that drive customer participation and engagement. - **Social Media and Marketing:** Companies specializing in social media and marketing can assist brands in leveraging platforms like Foursquare, Twitter, and Facebook to create innovative promotional campaigns and drive customer engagement. ## Related on Trend Hunter - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [Limited Collaborative Streetwear](https://www.trendhunter.com/trends/hiddenny-x-ugg.md) - [Trainer-Collaborative QSR Campaigns](https://www.trendhunter.com/trends/jd-and-wingstop-uk.md) - [Luxe High Tea Cafés](https://www.trendhunter.com/trends/choo-cafe.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Golden Tickets Treasure Hunts](https://www.trendhunter.com/trends/cj-hendry-x-phillips.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md)