# Self-Hurting Shoe Ads Jimmy Choo Showcase The Killer High Heels of S/S 09 By Ayman | Published 2009-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jimmy-choo-s-s-09 References: [thefashionspot](http://www.thefashionspot.com/forums/showpost.php?p=5252005&postcount=18) & [jimmychoo](http://www.jimmychoo.com/) While their recent [Cruise ad campaign](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) took place at the swimming pool, the Spring/Summer 2009 Jimmy Choo ads follow model Angela Lindvall all around. Terry Richardson returns as the photographer and captures Angela taking a stroll along Fifth Avenue, hanging by the pool, and heading to a [night party](https://www.trendhunter.com/trends/fendis-summer-2025-campaign). Angela manages to showcase just how sharp these [killer Jimmy Choo shoes](https://www.trendhunter.com/trends/make-your-way-campaign) look by poking herself in the thigh with the heel of the shoe. **Implications** - Consumers are constantly looking for ways to inject some sort of luxury into their lives. Everyday products that feature a glamorous element are appealing to those who can't afford the most high-end items. Companies trying to increase their appeal could focus on this. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Everyday Glamour:** Opportunity for companies to create everyday products with a glamorous element to appeal to consumers seeking luxury. - **Affordable Luxury:** Potential for companies to offer high-end features in more accessible and affordable products. - **Interactive Marketing:** Opportunity for brands to engage consumers by incorporating interactive elements in their advertising campaigns. ### Where This Applies - **Fashion Retail:** Opportunity for fashion retailers to incorporate glamorous elements into their everyday product offerings. - **Advertising:** Potential for advertising agencies to create engaging campaigns that feature interactive and attention-grabbing elements. - **Luxury Goods:** Chance for luxury goods companies to expand their customer base by offering more affordable products with high-end features. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Department Store-Exclusive Shoes](https://www.trendhunter.com/trends/cappa-blade-starsway.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Comfort-Forward High Heels](https://www.trendhunter.com/trends/vida-collection.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md)