# Sensually Masculine Fragrances Jimmy Choo Man Extreme Comes in a Deep Red, Square-Shaped Bottle By Michael Hemsworth | Published 2024-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jimmy-choo-man-extreme References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-11-20/jimmy-choo-launches-man-extreme-fragrance/) & [us.jimmychoo](https://us.jimmychoo.com)  Jimmy Choo Man Extreme is being introduced by the brand as a new take on its original fragrance for men from 2014 and aims to provide consumers with a seductive option to try out this season. The [eau de parfum fragrance](https://www.trendhunter.com/trends/amber-breeze-eau-de-parfum) comes housed in a square bottle enveloped in a red lacquer finish to further drive home the intense nature of the scent. The scent features an adventurous aroma that puts [bold, energetic and sensual notes](https://www.trendhunter.com/trends/borntostandout-fall-2024) in the spotlight. This includes top notes of red thyme and black pepper with heart notes of geranium and clary sage along with base notes of [amber woods, tonka bean and vetiver](https://www.trendhunter.com/trends/david-beckham-true-instinct). Master Perfumer Anne Flipo commented on the Jimmy Choo Man Extreme fragrance saying, "To create this fragrance, I thought about the different shades of red and how to represent them olfactively. One ingredient came to me immediately, red thyme oil and its burning freshness, which brings an incredible intensity to the trail.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 63% | Activity: 70% | Freshness: 31% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Luxurious Masculine Scents:** High-end men's fragrances are incorporating bold and seductive elements to captivate a modern sense of adventure and allure. - **Color-themed Fragrance Marketing:** Brands are utilizing distinct color themes, such as deep red, to enhance the visual and emotional appeal of their perfume offerings. - **Botanical-forward Fragrances:** New perfumes are featuring intense, natural ingredients like red thyme and clary sage to create unique and striking olfactory experiences. ### Industries Being Reshaped - **Perfume and Toiletry Production:** The perfumery industry is innovating with color-coordination and luxurious scent profiles to attract a niche male market. - **Luxury Goods Retail:** High-end retail sectors are embracing exclusive fragrance lines as a key component for premium men's personal care. - **Natural Extracts and Essential Oils:** The essential oil industry is seeing increased demand for distinctive ingredients like red thyme oil used in crafting novel fragrance profiles. ## Related on Trend Hunter - [Individualistic Men's Fragrances](https://www.trendhunter.com/trends/diesel-d-red.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Elevated Men's Fragrances](https://www.trendhunter.com/trends/ysl-y-elixir.md) - [Mediterranean-Inspired Fragrance Lines](https://www.trendhunter.com/trends/devotion-for-men.md) - [Spicy Fruity Fragrances](https://www.trendhunter.com/trends/red-hot-fine-fragrance.md) - [Limited Sophisticated Men's Fragrances](https://www.trendhunter.com/trends/absolu-aventus.md) - [Reinterpreted Sleek-Bottled Colognes](https://www.trendhunter.com/trends/myslf-absolu.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Extra-Concentrated Fragrances](https://www.trendhunter.com/trends/extrait-extrme.md)