# Aphrodisiacal Ads Oyster-Eating Models in the Jimmy Choo for H&M Ad Campaign By Marissa Liu | Published 2009-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jimmy-choo-for-hm-ad-campaign References: [designscene.net](http://www.designscene.net/2009/10/jimmy-choo-h.html) & [forums.thefashionspot](http://forums.thefashionspot.com/f79/jimmy-choo-h-m-edita-sasha-terry-richardson-86687-2.html) The [Jimmy Choo](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper) for [H&M](https://www.trendhunter.com/trends/hm-and-elf-cosmetics) ad campaign has just launched. The ads star supermodels Sasha Pivovarova and Edita Vilkeviciute and were snapped by the famously sex-obsessed photographer Terry Richardson. The models are seen sporting arms full of jewel-encrusted bangles and rebellious, rock star-inspired black outfits and, of course, the Jimmy Choo for H&M handbags and shoes. According to the Jimmy Choo for H&M ad campaign, most of the items will start to retail at $129. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 71% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Luxury Collaborations:** Disruptive innovation opportunities exist in the luxury brand industry through the collaboration between high-end and affordable brands. - **Celebrity Endorsements:** The use of famous personalities in advertising campaigns presents innovative opportunities to attract consumer attention and drive brand awareness. - **Jewelry Fashion:** The popularity of jewel-encrusted accessories showcased in advertising campaigns highlights the potential for innovative designs and trends in the jewelry industry. ### Industries Being Reshaped - **Fashion:** Creative and disruptive opportunities arise in the fashion industry by bringing together luxury and affordable brands in collaborative campaigns. - **Advertising:** Innovative approaches to advertising, leveraging celebrity endorsements, can create disruptive campaigns that capture consumer attention and drive sales. - **Accessories:** The jewelry and accessories industry can explore innovative designs and materials inspired by jewel-encrusted fashion trends showcased in high-profile ad campaigns. ## Related on Trend Hunter - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)