# Ferocious Footwear Fashion The Jimmy Choo Fall 2011 Campaign Stars Raquel Zimmermann By Meghan Young | Published 2011-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jimmy-choo-fall-2011 References: [fabsugar](http://www.fabsugar.com/Raquel-Zimmermann-Jimmy-Choo-Ad-17974609) & [jimmychoo](http://www.jimmychoo.com/) The Jimmy Choo Fall 2011 collection seems tough enough for a fashionable biker babe. Although the corresponding campaign doesn't take this fact too literally, you can really see just how ferocious the footwear is this year by seeing it rocked by the glamorous and elegant Raquel Zimmermann. Instead of capturing a typical tough chic or even a risque dominatrix in leather heels, the Jimmy Choo Fall 2011 campaign focuses on [sophisticated, strong and independent woman](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) who takes on an alpha-styled role. The bold, [cutout boots and sexy, stiletto booties](https://www.trendhunter.com/trends/kiss-boots) only reinforce this role. Shot by [fashion photographer Steven Meisel](https://www.trendhunter.com/trends/alessandro-micheles), the Jimmy Choo Fall 2011 campaign also stars the beautifully dominated Ben Hill. I love the hotel setting and the possibly story of a lover's feud thrown into the mix. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sophisticated Footwear Fashion:** Disruptive innovation opportunity: Develop cutting-edge and bold footwear designs that cater to sophisticated and independent women. - **Alpha-styled Role Fashion:** Disruptive innovation opportunity: Create fashion campaigns that showcase strong and powerful women in alpha-styled roles, challenging traditional stereotypes. - **Story-telling Fashion Campaigns:** Disruptive innovation opportunity: Use narrative-driven fashion campaigns that evoke emotions and engage audiences in a compelling story. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials in the fashion industry to create ferociously stylish and environmentally-conscious footwear. - **Photography:** Disruptive innovation opportunity: Explore innovative photography techniques and concepts to capture fashion campaigns that challenge traditional norms and evoke a sense of intrigue. - **Hospitality:** Disruptive innovation opportunity: Collaborate with luxury hotels to create unique settings and backdrops for fashion campaigns, merging fashion and hospitality in creative ways. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md)