# Surf Culture Anthologies Jim Heimann's 'Surfing. 1778-2015' Book Explores The Sport's Many Facets By Jana Pijak | Published 2016-02-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jim-heimann References: [buro247.me](http://www.buro247.me/lifestyle/sport/book-of-the-week-surfing-1778-2015-by-jim-heimann.html) & [taschen](http://www.taschen.com/pages/en/catalogue/popculture/all/01132/facts.surfing_17782015.htm) Published by [Taschen](https://www.trendhunter.com/trends/taschen-and-louis-vuitton), Jim Heimann's 'Surfing. 1778-2015' book explores [surf culture](https://www.trendhunter.com/trends/swell-diary) throughout the years, beginning as early as 1778. "More than just a popular sport, surfing can be described as a holistic lifestyle that extends deep into fashion, art and music." From sunny Hawaiian coasts to the Venice Beach boardwalk, the sport has garnered a global fan base and has inspired countless [clothing collections](https://www.trendhunter.com/trends/vans-x-queer-surf) and musical sub-genres including both American and Japanese surf rock styles. Jim Heimann's limited edition book release -- only 125 copies were made -- looks at the complex and fascinating sport and its many facets. Surfer culture posters, photo essays and historical facts are all displayed within the anthology that is also accompanied by poster by famed artist John Severson. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Surf Culture:** The trend of surf culture and its many facets is continuing to grow and inspire fashion, art, and music. - **Limited Edition Books:** The trend of creating limited edition books on niche subjects like surf culture is a unique disruption to the traditional book publishing industry. - **Global Sport Fan Base:** The trend of surfing as a global sport with a devoted fan base continues to grow and presents opportunities for businesses in the tourism and sports industries. ### Who This Affects Most - **Fashion:** Surf culture's influence on fashion continues to present innovative opportunities for designers and retailers alike. - **Publishing:** The emergence of limited edition books on niche subjects like surf culture presents an opportunity for disruption in the traditional publishing industry. - **Tourism and Sports:** Surfing's growing global fan base presents opportunities for businesses in the tourism and sports industries to capitalize on this passion and commitment to the sport. ## Related on Trend Hunter - [Luxury Exclusive Publications](https://www.trendhunter.com/trends/taschen-and-louis-vuitton.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Footwear Brand Heritage Books](https://www.trendhunter.com/trends/book-of-birkenstock.md) - [Surfboard-Inspired Furniture](https://www.trendhunter.com/trends/pacific-collection.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Historical Humankind Coffee Books](https://www.trendhunter.com/trends/the-book.md) - [Horological Chronicle Books](https://www.trendhunter.com/trends/watch-stories-savoirfaire.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Global Surf Video Hubs](https://www.trendhunter.com/trends/swell-diary.md)