# Split-Personality Spirits Spots The Jim Beam Willem Dafoe Ad is Artistic and Enticing By Michael Hines | Published 2011-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jim-beam-willem-dafoe References: [laughingsquid](http://laughingsquid.com/jim-beam-ad-features-willem-dafoe-as-several-different-characters/) & [jimbeam](http://www.jimbeam.com/) Warning: You may be tempted to knock back a glass or two of [whiskey](https://www.trendhunter.com/trends/heres-to-the-story) after seeing the Jim Beam Willem Dafoe ad. This ad features the veteran actor taking on several different roles ranging from trapeze artist to businessman. The Jim Beam Willem Dafoe ad is shot in black and white and artfully directed by Dante Ariola. If you're tired of talking animals and pretentious pretty boys filling up your [liquor commercials](https://www.trendhunter.com/trends/perfectly-unreasonable), you need to check out Jim Beam's latest spot. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcohol Advertising:** There is a trend towards creating more artistic and enticing advertisements for alcoholic beverages. - **Celebrity Brand Endorsements:** A trend in advertising is featuring well-known celebrities to promote brands and products. - **Cinematic Marketing:** Companies are utilizing cinematic techniques and storytelling in their marketing campaigns. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverage industry has the opportunity to utilize artistic and enticing advertisements to attract new consumers. - **Advertising:** The advertising industry can leverage the trend of celebrity brand endorsements to create captivating and effective campaigns. - **Film Productions:** The film production industry can explore opportunities to collaborate with brands and companies to create cinematic marketing campaigns. ## Related on Trend Hunter - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Refreshing Spirits Campaigns](https://www.trendhunter.com/trends/refresh-your-season.md) - [Next-Gen Bourbon Campaigns](https://www.trendhunter.com/trends/worth-the-envy.md) - [Boldly Creative Tequila Campaigns](https://www.trendhunter.com/trends/bold-spirits-rise-campaign.md) - [Status Quo Defying Campaigns](https://www.trendhunter.com/trends/made-to-be-still.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)