# Vanilla Bean-Infused Bourbon Whiskeys Jim Beam Vanilla Has a Sweet Aroma and Flavor By Michael Hemsworth | Published 2017-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jim-beam-vanilla References: [preparedfoods](http://www.preparedfoods.com/articles/120215-jim-beam-vanilla) The new Jim Beam Vanilla is a [Kentucky straight bourbon whiskey](https://www.trendhunter.com/trends/bear-fight-orchard-vine) that has been infused with the delightful taste of [vanilla bean liqueur](https://www.trendhunter.com/trends/vanilla-caramel-amber) to make it ideal for sipping straight or infused into a cocktail. The bourbon whiskey is reported to have a perfect balance of oak and caramel, while also having a brown color and a sweet vanilla aroma to enjoy. The 70-proof libation is made with Madagascar vanilla bean to make it as rich and flavorful as possible rather than using artificial ingredients. The Jim Beam Vanilla can be used by mixologists to craft [signature cocktails](https://www.trendhunter.com/trends/ready-to-drink-bourbon-cocktail) or even used as a replacement to original Jim Beam when crafting classic cocktails such as whiskey and cola. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Bourbon-flavored Liqueurs:** There is an opportunity for other brands to create infused bourbons with unique and diverse flavors. - **Natural Ingredient Additions to Spirits:** Other distilleries have the opportunity to use natural ingredients in their spirits to appeal to health-conscious consumers. - **Mixologist-friendly Spirits:** Distilleries can create spirits that are optimized for use in cocktails to cater to the growing craft cocktail trend. ### Where This Applies - **Distilleries:** Distilleries have the opportunity to experiment with infused bourbon flavors and natural ingredients to appeal to modern consumers. - **Cocktail Bars:** Cocktail bars can embrace the trend of mixologist-friendly spirits and create signature cocktails using unique, infused bourbons. - **Alcohol Retailers:** Alcohol retailers can market and sell unique, infused bourbon varieties in response to the growing interest in craft spirits among modern consumers. ## Related on Trend Hunter - [Bourbon-Infused Pineapple Liqueurs](https://www.trendhunter.com/trends/jim-beam-pineapple.md) - [Vanilla-Flavored Whiskey Variants](https://www.trendhunter.com/trends/browne-family-spirits.md) - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Vanilla-Flavored Moonshine Cream Liqueurs](https://www.trendhunter.com/trends/moonshine-cream-liqueur.md) - [Fruit-Forward Southern Cocktails](https://www.trendhunter.com/trends/kentucky-coolers.md) - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Sippable Summer Whiskeys](https://www.trendhunter.com/trends/jim-beam-sunshine-blend.md) - [Multi-Blend Vanilla Whiskeys](https://www.trendhunter.com/trends/woodford-reserve-batch-proof.md) - [Bourbon Vanilla Bean Pastes](https://www.trendhunter.com/trends/bourbon-vanilla-bean-paste.md)