# Six-Grain Spirits Jim Beam ‘Signature' is Nuttier Than Most Bourbons By Tiana Reid | Published 2010-08-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/jim-beam-signature References: [luxist](http://www.luxist.com/2010/07/29/jim-beam-introduces-six-grain-signature/) & [jimbeam](http://www.jimbeam.com/lpa) Jim Beam 'Signature' is a [six-grain bourbon](https://www.trendhunter.com/trends/the-classic-six) mixed with rye, barley, corn, triticale, brown rice and wheat. With a nuttier and dryer taste than most bourbons, this new make from Jim Beam is a six-year-old, 89-proof spirit. Jim Beam has taken the best of six worlds and created a Bourbon that isn't simply “trendy,” but has a [sophisticated taste](https://www.trendhunter.com/trends/first-west) as well. What's the catch? Jim Beam signature is only available to jet-setters at duty-free locations in airports. **Implications** - If you were wondering how these amazing six-grain spirits came about, consider that this product is a result of the combination of [various Bourbon liquors](https://www.trendhunter.com/trends/barrel-strength-bourbon). The standard of quality held within the making of this product is quite high, therefore making it a valuable purchase. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 7% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Six-grain Spirits:** Opportunity to capitalize on the trend of creating unique and high-quality spirits by combining multiple grains in the distillation process. - **Nuttier Than Most Bourbons:** Potential to disrupt the bourbon industry by offering a distinct flavor profile that appeals to consumers looking for a dryer and nuttier taste. - **Duty-free Exclusivity:** Opportunity to cater to the affluent market of jet-setters by offering exclusive spirits only available at duty-free locations in airports. ### Sectors Adopting This - **Bourbon Distilleries:** Bourbon distilleries can explore incorporating multiple grains in their production process to create innovative and sought-after spirits. - **Craft Distilling:** Craft distillers have an opportunity to experiment with unique combinations of grains to create niche products with distinctive flavors. - **Travel Retail:** Travel retail companies can leverage the appeal of duty-free exclusivity by partnering with premium spirits brands to offer exclusive products to affluent travelers. ## Related on Trend Hunter - [Legacy Preserving Whiskey Brands](https://www.trendhunter.com/trends/hardins-creek.md) - [Creamy Bourbon Whiskey Liqueurs](https://www.trendhunter.com/trends/jim-beam-bourbon-cream.md) - [Sippable Summer Whiskeys](https://www.trendhunter.com/trends/jim-beam-sunshine-blend.md) - [Special Edition Whiskey Ranges](https://www.trendhunter.com/trends/hardins-creek-whiskeys.md) - [Bourbon-Infused Pineapple Liqueurs](https://www.trendhunter.com/trends/jim-beam-pineapple.md) - [Ancient Grain Whiskeys](https://www.trendhunter.com/trends/devine-distillery.md) - [Grain-To-Glass Whiskey Lines](https://www.trendhunter.com/trends/heaven-hill.md) - [Double-Aged Tennessee Spirits](https://www.trendhunter.com/trends/jack-daniels-twice-barreled-heritage-barrel-rye.md) - [Double Oak Bourbon Expressions](https://www.trendhunter.com/trends/double-oak-bourbon.md)