# Bourbon-Infused Orange Liqueurs Jim Beam Orange Creates Bright and Citrusy Summer Cocktails By Laura McQuarrie | Published 2021-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jim-beam-orange References: [prnewswire](https://www.prnewswire.com/news-releases/jim-beam-launches-jim-beam-orange-offering-a-juicy-and-bright-twist-to-a-highball-cocktail-301316770.html) & [beamsuntory](https://www.beamsuntory.com/) [Jim Beam](https://www.trendhunter.com/trends/jim-beam-pineapple) Orange is a new [orange liqueur](https://www.trendhunter.com/trends/jgermeister-orange) infused with bourbon that promises to put a juicy twist on classic summer cocktails. The product enhances the Kentucky Straight Bourbon Whiskey with a refreshingly bright flavor so that people can enjoy fresh new takes on familiar cocktails, as seen in the Jim Beam Orange Highball. The new product boasts a taste that has notes of sweet citrus, oak and light char, plus a zesty aroma and a bright golden color. As well as being able to enjoy Jim Beam Orange in a cocktail with soda water over ice, fans will find that the product is just as enjoyable chilled in a shot glass. Appealing to bourbon lovers of all kinds, Jim Beam Orange recalls the brand as one of the first to get into [flavored whiskey](https://www.trendhunter.com/trends/jeffersons-bourbon). ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Flavored Liqueurs:** Opportunity for other alcohol brands to create unique, fruit-infused spirits that appeal to cocktail enthusiasts. - **Bourbon-infused Products:** Potential to expand into other product categories and create new experiences for bourbon drinkers. - **Summer Cocktail Trends:** Opportunity for bars and restaurants to create innovative summer cocktails using fruity and refreshing flavors. ### Who This Affects Most - **Alcohol Industry:** Opportunity for other alcohol brands to innovate and capitalize on the popular demand for unique and flavorful spirits. - **Beverage Industry:** Opportunity for beverage companies to create new and appealing non-alcoholic drinks using fruity and citrusy flavors. - **Hospitality Industry:** Hotels, resorts, and restaurants can leverage the popularity of fruity and refreshing summer cocktails to attract new customers and offer unique experiences. ## Related on Trend Hunter - [Bourbon-Infused Pineapple Liqueurs](https://www.trendhunter.com/trends/jim-beam-pineapple.md) - [Fruit-Forward Southern Cocktails](https://www.trendhunter.com/trends/kentucky-coolers.md) - [Creamy Bourbon Whiskey Liqueurs](https://www.trendhunter.com/trends/jim-beam-bourbon-cream.md) - [Orange-Inspired Bourbon Expressions](https://www.trendhunter.com/trends/orange-blossom-bourbon.md) - [Sippable Summer Whiskeys](https://www.trendhunter.com/trends/jim-beam-sunshine-blend.md) - [RTD Spring-Ready Cocktails](https://www.trendhunter.com/trends/jim-beam-kentucky-coolers.md) - [Nostalgic Citrus Moonshines](https://www.trendhunter.com/trends/orange-squeeze-moonshine.md) - [Creamsicle-Flavored Moonshines](https://www.trendhunter.com/trends/orange-shinesicle-cream-moonshine.md) - [Boutique Orange-Infused Gins](https://www.trendhunter.com/trends/orange-bergamot-infused-gin.md)