# Shirtless Football Ads Jillz Soccer Commercial Seeks Votes to End No-Shirt Regulation By Tiana Reid | Published 2010-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jillz-soccer-commercial References: [youtube](http://www.youtube.com/watch?v=vH9K8GQIiT0&feature=related) & [jillz.nl](http://www.jillz.nl/) The Jillz soccer commercial is not solely released by the Dutch sparkling [apple](https://www.trendhunter.com/trends/mls-season-pass) brand for attention, it’s a call to action! The commercial asks you to vote online against a rule that restricts players to take off their shirts after scoring a goal. The voice-over calls this “a waste of all these gorgeous men.” I couldn’t agree more. I admit it, I’m not the biggest soccer fan. But if the regulation gets turned around, perhaps in part due to this Jillz soccer commercial, I might catch a couple games of the [2010 FIFA World Cup](https://www.trendhunter.com/trends/fifa-club-world-cup). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 48% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Empowering Fan Participation:** Disruptive innovation opportunity: Brands can create campaigns that encourage fans to actively participate and contribute to changing rules or regulations in sports. - **Challenging Traditional Norms:** Disruptive innovation opportunity: Companies can use advertising and marketing campaigns to challenge outdated rules and regulations in various industries. - **Advocacy Through Advertising:** Disruptive innovation opportunity: Businesses can leverage their advertising platforms to advocate for social change or raise awareness about important issues. ### Where This Applies - **Sports Entertainment:** Disruptive innovation opportunity: Companies in the sports industry can explore new ways to engage fans and enhance their experience through rule changes and fan-driven initiatives. - **Advertising and Marketing:** Disruptive innovation opportunity: Companies in the advertising and marketing industry can collaborate with brands to create impactful campaigns that challenge norms and promote social causes. - **Consumer Goods:** Disruptive innovation opportunity: Consumer goods companies can align their products with social advocacy and use advertising as a platform to drive meaningful change. ## Related on Trend Hunter - [Temperature-Sensing Soccer Jerseys](https://www.trendhunter.com/trends/coors-light-chill-jersey.md) - [UV-Blocking Promotional Jerseys](https://www.trendhunter.com/trends/upf40-football-jerseys.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Iconic Soccer-Themed Jackets](https://www.trendhunter.com/trends/truly-hardseltzer.md)